Burgeoning Indian online retail industry has been splurging lots of money on mass media advertising in past six months in order to penetrate the urban consumer base including tier 2 and 3 cities. According to latest data by TAM Media Research, appetite for advertisement from online retailers have witnessed whopping rise by 228 % on television, 78 % on print and unbeatable 797 % on radio.  Online retailers such as flipkart.com, yebhi.com, myntra.com and bestylish.com have been allocating fat … [Read more...]