May 22, 2013

Man Utd’s multichannel approach in India through Indus-League Clothing

ManU

Premium lifestyle sportswear brand Manchester United (Man Utd) is aiming for a nationwide reach to fans with its mixed multichannel strategy through Indus-League Clothing.  Currently Man U has 20 million fans in India and is growing. “With its immense fan base worldwide and in India, we would be capitalizing on the potential and make the club popular nationwide. At present, the club’s popularity is limited to major metros, our aim would be to make Man Utd popular in Tier II cities across … [Read more...]