May 18, 2013

Letsbuy Closes Shop: Redirects Traffic to Category Pages on Flipkart

FlipkartLetsbuy

Letsbuy.Com, a multi-category etailer, has been closed, with the traffic being redirected to specific category pages on Flipkart. The company was acquired by Flipkart in the first half of this year for an undisclosed amount. The move forms a part of a 2-step integration strategy by Flipkart where, they first began with integrating the checkout process on Letsbuy and have now closed the site by redirecting traffic to Flipkart.Com. Generally the most difficult part in acquiring a company is … [Read more...]

Updated: Flipkart acquired letsbuy.com

Riding high on recently raised fund, India’s leading e-tailer flipkart.com has acquired letsbuy.com, a leading online store primarily deals in electronic, computers and mobile phones. Flipkart has confirmed the report of acquisition in an official statement of the company via an email to iamwire.com. Speaking about the acquisition, Flipkart’s co-founder and CEO Sachin Bansal said, “This acquisition fits into our strategy of building dominant shares in all categories we operate in. We are … [Read more...]

Online Retailers and Diwali Delight – Trends

Diwali sales trend 2011

Festive seasons such as Diwali are one of the major opportunities for retail businesses across India to make a killing. As modern retail has so far unable to cater to the need of consumers, meanwhile online retail has been evangelizing the festivity feast. In an attempt to  attract maximum traction various online retailers offered exciting deals specifically for Diwali this year, for instance, eBay India  created a Mega Diwali offer wherein their customers depending on the quantum of purchases … [Read more...]

Cashing on Cash on Delivery

Cash on delivery credit card

Online businesses are growing in India with fair pace and we have witnessed some promising innovations to track the consumer’s wallet. Amongst various new innovative trends, Cash on Delivery (COD) seems to be the major driver behind swelling ecommerce business prospects. Less penetration of credit cards with consumer’s unease with enabling online transactions, COD looks as a viable en route to access tier two and three cities, which believe to fuel the growth of online shopping in the … [Read more...]

Amanpreet Bajaj, COO, letsbuy.com

Amanpreet Bajaj - COO- letsbuy.com

 Indian online industry is getting hot and humid @ every passing day. Unlike dotcom eruption of late nineties – online industry has been so far capable of retaining the faith of consumers and consequently investors are pouring funds as they foresee the strong rays of returns. In non-travel category electronic gadgets are the largest selling products all across the globe including India. With more than 2800 shipment of orders everyday letsbuy.com has become hotspot to research, compare, review … [Read more...]