
Letsbuy.Com, a multi-category etailer, has been closed, with the traffic being redirected to specific category pages on Flipkart. The company was acquired by Flipkart in the first half of this year for an undisclosed amount. The move forms a part of a 2-step integration strategy by Flipkart where, they first began with integrating the checkout process on Letsbuy and have now closed the site by redirecting traffic to Flipkart.Com. Generally the most difficult part in acquiring a company is … [Read more...]







