May 18, 2013

Flipkart to capitalize its fashion and lifestyle category with a new campaign

May 8, 2013 By Leave a Comment
flipkart

Online retailer Flipkart.com, had recently launched a new TVC to communicate about their foray in the fashion and lifestyle segment to masses. Though Fashion and Lifestyle products are available on the website from past couple of months, and this TVC seems to be the flipkart’s marketing strategy to now capitalize on it. Flipkart had introduced fashion and lifestyle category in three phases, i.e. it introduced men's category in October of 2012, women's clothing in February this year, whereas … [Read more...]

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Flipkart fires employees across locations, looking to consolidate offices

April 22, 2013 By 1 Comment
Flipkart

Online retailer and the new entrant to the marketplace model Flipkart has fired numerous employees across locations in India as per various sources. E-tailer is looking to consolidate its office to Bangalore and has let go multiple employees in Delhi, Kolkata and Mumbai as well. Sources close to this development told us that the employees were not even informed prior firing, they were asked to leave the office in five minutes and were told that this is management’s decision. “Management had … [Read more...]

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Flipkart launches Marketplace

April 6, 2013 By 1 Comment
Flipkart-market-place

Flipkart has finally launched its marketplace with 50 sellers on board, currently selling in books, media, and consumer electronics categories. Clothes, shoes and other categories are expected to be added soon in the coming times. A Marketplace allows the multiple third party companies to create their own ecommerce stores by listing their products and inventory information on its website and then the consumer transactions are processed by the marketplace operators. In February this year it … [Read more...]

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Updates: Shopclues launches official brand stores; Flipkart activates international transactions

April 3, 2013 By Leave a Comment
shopclues-flipkart-snapdeal

Shopclues launches official brand stores Ecommerce Marketplace Shopclues has recently launched its Official Brand store with 200+ brands, offering their products directly to ShopClues customers. It has Lineup of Official Brands and Authorized Sellers & brands like HTC, Morphy Richards, Sony, Casio, Toshiba, HCL, etc. Many more brands are likely to be added in the coming time. Brand store allows a brands to create their own store on Shopclues and will allow them to have a separate page for … [Read more...]

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The Flipkart category expansion timeline

March 2, 2013 By Leave a Comment
Flipkart logo_blue

Flipkart, horizontal multi branded retailer has recently expanded to women’s apparel in its category section. The available market was currently captured by various other horizontal and niche etailers such as Jabong, Yebhi, Tradus, Myntra, Fashionara, DonebyNone, Zovi and more. A quick overview of Flipkart’s portfolio expansion in this table gives us a clearer picture of how Flipkart has expanded in its category offerings with the Indian market demand by observing market patterns and even … [Read more...]

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Updated: Flipkart raised Series D funding from Nasper’s MIH, ICONIQ, Tiger Global & Accel Partners

August 24, 2012 By Leave a Comment
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One of the major Indian Online retailers, Flipkart has raised another round of Series D funding of $ 150 million from two new Investors; South African media group Nasper and California based Iconiq capital besides involvement by existing investors Tiger Global and Accel Partners, according to the report by TimesofIndia. Nasper’s Indian arm MIH India is pumping around $90 Million, with Nasper leading the funding round. ICONIQ capital which is a global multi-family office, head quartered in … [Read more...]

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Flipkart is all set to roll out its digital media store with name ‘Flyte’

February 15, 2012 By Leave a Comment

Flipkart's Digital Media store may come up with name Flyte and get live soon, reports woikr.com. According to woikr.com they have found “Flyte Digital Store” as a separate category live around 8pm IST. However, we did not find this live on Flipkart at the time of writing this post and it seems Flipkart is in final testing stage to roll out its digital distribution business. In 2011, Flipkart has acquired the digital catalogue of Chakpak.com, a Bangalore based Bollywood content provide and … [Read more...]

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Why e-tailing in India has to stay and stay live & real?

February 11, 2012 By 4 Comments

Indian e-tailing industry has undergone a sea change over the past two years. We have witnessed the appetite of Indians buyers online along with unprecedented interest of investors for this medium. However, recent events – ‘Letsbuy’ acquisition by Flipkart and ‘exclusively.in’ up for sale have been frowned and lambasted by thought leaders of the industry. In our view the so called “marriage of inconvenience” (as it has been referred to by some thought leaders) of Flipkart with … [Read more...]

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Flipkart raises $150m from Accel partners and Tiger Global at $850 million valuation

January 31, 2012 By Leave a Comment
Flipkart new logo

Securing the largest investment so far known in an Indian online space Flipkart has raised $150 million from existing investors Accel Partners and Tiger Global Management Llc, reports Live Mint. This is the fourth round of funding for Flipkart, which began operations in 2007. The company raised $31 million collectively in the previous three rounds. The company raised funds to build capabilities in logistics, technology, customer support and marketing, to scale up the business. Earlier, … [Read more...]

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Flipkart aims 10x growth, eyes $1 billion sales by 2015

December 28, 2011 By 1 Comment
Flipkart new logo

In an exclusive interview with Business Standard, Flipkart, one of the leading online retailers in the country looking  to achieve revenue of  Rs500 crore in current financial year and at the same time hopes to touch the mark of $1 billion (Rs 5,000 crore) in the next two to three years, much ahead of the company’s 2015 target. “In terms of revenue, we are looking at Rs 500 crore to Rs 600 crore in the current financial year,” said Sachin Bansal, Filpkart co-founder and chief executive … [Read more...]

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Flipkart launches prepaid Wallet feature, lets users shop upto Rs. 10,000

November 30, 2011 By 1 Comment
flipkartlogo2

Taking cue from physical wallet that stores money in it and offers liberty to buy things in proportion to the amount in it, Flipkart has added a prepaid wallet feature to its e-commerce platform that allows shoppers to store money on the site and use it to purchase items, without having to reach for their credit card for each transaction.  A prepaid Wallet intends to make online payments easier and more secure for customers by sparing them the hassle of fetching their credit card or debit card … [Read more...]

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Flipkart gears up for digital distribution rollout in 2012, buys Chakpak.com’s digital content

November 24, 2011 By Leave a Comment
chakpak flipkart

Flipkart, one of the leading online retailers in the country has bought the digital catalogue of Chakpak.com, a Bangalore based bollywood content provider that has been defunct from some time. Before the announcement of the deal, there has been speculation in the industry about it and believed to be inked some months back. The exact terms of the deal and financial details have not been disclosed. Chakpak.com, founded in 2006 was started by Gaurav Singh Kushwaha and Nitin Rajput with seed fund … [Read more...]

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Carlyle, General Atlantic in talks to invest in Flipkart

October 25, 2011 By Leave a Comment
flipkart

Private equity firm Carlyle and General Atlantic are willing to invest around $ 150 million to $ 200 million in one of the India’s biggest online retailer, Flipkart, according to a report by Reuters. Earlier this year, Flipkart had raised $31 million - funding from U.S. venture capital firms Tiger Global Management and Accel Partners. In this year so far, Indian online business have witnessed overwhelming excitement and faith of investors as there has been a belief within investors and … [Read more...]

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Flipkart acquires digital media enterprise, MIME360

October 12, 2011 By Leave a Comment
flipkart

One of the India’s leading e-commerce retailer, Flipkart.com today announced its acquisition of digital media distribution firm, MIME360 (Manoramic International Media Exchange). With this acquisition, Flipkart will be able to utilise the advanced infrastructure of MIME360 for providing access to a large selection of downloadable digital content which it will soon introduce. Speaking about the acquisition, Binny Bansal, COO & Co-founder, Flipkart.com said, “We are happy to bring on … [Read more...]

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“TV enables us to reach and expand customers in tier 2 and tier 3 cities” – Ravi Vora – VP, Marketing, Flipkart

October 10, 2011 By 1 Comment
Ravi Vora - VP Marketing - Flipkart

Gone are the days that online companies in India leverage only online medium to penetrate their reach to the masses. Ecommerce companies have been treading the path of online marketing from so many years; however in recent exuberant ecosystem ecommerce companies have switched to potent and expensive offline advertising strategy such as television. In fact, we have highlighted the trend of online companies joining the league of TV commercial in an article on iamwire - Online Companies with … [Read more...]

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Online Companies with Offline Advertising – Broadcasting Credibility to ‘wider’ market

October 10, 2011 By 3 Comments
TV online advertising and marketing

Ecommerce businesses have been attracting large chunk of funds in India from quite some time. As we have witnessed slew of fund raised by some of the companies and it could be understood and felt by looking at their marketing mix. Now a day’s one can see Yebhi, Flipkart, OLX and Quikr on television frequently. TV commercials of these companies are part of their branding mix as it offer 360 degree visibility, proper penetration in tier 2 & tier 3 cities and help them to become credulous to … [Read more...]

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Social Media – is not all rosy- for ecommerce players

September 8, 2011 By 8 Comments
Facebook likes of brand

Social networking is a communication phenomenon that has grown rapidly over the past decade. It has been proved the best medium to create a good rapport building with the customers and also to make an effective brand engagement medium around the internet. Today`s social networking landscape has given a new horizon to eCommerce and its promotion. In web 3.0 era, every second person using internet in India is hooked up to social networking sites such as Facebook, Twitter, Bloggers, Hi5 and others. … [Read more...]

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Sachin Bansal, CEO Flipkart

July 20, 2011 By 2 Comments
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Flipkart, said to be an Indian avatar of Amazon.com established in 2007 by Sachin Bansal. Bansal is one of the personalities in Indian eCommerce industry who have shown to world how to cruise with word of mouth publicity despite of being an online player. Iamwire has caught up with Sachin Bansal, who spoke on various activities and operations of Flipkart. Here is the excerpts of interview: 1.When and how the idea of Flipkart flourished? We started Flipkart in the latter half of 2007. When … [Read more...]

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Flipkart raises $20 million

June 16, 2011 By Leave a Comment

India largest online book store has raised $20 million from its existing investor. Flipkart India's leading e-commerce destination, today announced the Series C funding of US $20 million from existing investor Tiger Global. The funding, raised earlier this year from Tiger Global, will be used by Flipkart for building more capacity in supply chain and logistics, upgrading technology capabilities and expanding marketing initiatives. This funding takes the total investment in Flipkart close to US … [Read more...]

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