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After months of speculation, ecommerce portal Flipkart is now all set to turn into a marketplace, a registration page for the sellers has gone online on Flipkart for the same. Through sellers.flipkart.com page, Flipkart is inviting sellers to list their products on Flipkart and is also offering its own logistics for shipping products. “We are continuously trying, testing and exploring multiple initiatives and it would be too early comment now. As and when we are ready with any … [Read more...]
The Indian eCommerce industry is experiencing massive growth. The online commerce market grew at 41%, the fastest among emerging nations. Current online penetration is close to 10% of population. Interestingly India has an almost gender neutral penetration of internet with 40% online usage among women. 75% of internet usage is from the 15-34 years category. This makes India as one of the youngest online user community. The age group of 15-24 years is the fastest growing segment within the … [Read more...]
Recently Google India released annual Zeitgeist which revealed some unique facts about online penetration in India based on searches conducted in the country. In Karnataka e-commerce has emerged as the fastest rising category, Flipkart tops the top searched ecommerce websites and Makemytrip topped in top searched travel websites. Like every year, this year also Zeitgeist offered a unique perspective on the major events and hottest trends, Google India announced its annual Zeitgeist, a look at … [Read more...]
Letsbuy.Com, a multi-category etailer, has been closed, with the traffic being redirected to specific category pages on Flipkart. The company was acquired by Flipkart in the first half of this year for an undisclosed amount. The move forms a part of a 2-step integration strategy by Flipkart where, they first began with integrating the checkout process on Letsbuy and have now closed the site by redirecting traffic to Flipkart.Com. Generally the most difficult part in acquiring a company is … [Read more...]
Following the recent investment in All School Stuff.Com, Flipkart has also entered the market for school and student supplies. The company recently added the category under its, “New on Flipkart” tab and has added products catering to school and student supplies. Flipkart is one of India’s largest player in the online retail market and has a horizontal business model with a presence across multiple categories including, among others, books, digital music, electronics, and now school … [Read more...]
Riding high on recently raised fund, India’s leading e-tailer flipkart.com has acquired letsbuy.com, a leading online store primarily deals in electronic, computers and mobile phones. Flipkart has confirmed the report of acquisition in an official statement of the company via an email to iamwire.com. Speaking about the acquisition, Flipkart’s co-founder and CEO Sachin Bansal said, “This acquisition fits into our strategy of building dominant shares in all categories we operate in. We are … [Read more...]
Burgeoning Indian online retail industry has been splurging lots of money on mass media advertising in past six months in order to penetrate the urban consumer base including tier 2 and 3 cities. According to latest data by TAM Media Research, appetite for advertisement from online retailers have witnessed whopping rise by 228 % on television, 78 % on print and unbeatable 797 % on radio. Online retailers such as flipkart.com, yebhi.com, myntra.com and bestylish.com have been allocating fat … [Read more...]
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