May 24, 2013

Myntra introduces product exchange tweak for better customer experience

Myntra

In the light of customer woes in product returns in ecommerce, Bangalore based fashion etailer Myntra has introduced a new tweak of product exchange facility for consumers. The product exchange will work as simple as returning unwanted item while exchanging the stuff of right fit or better choice. It will allow shoppers to have an option to exchange an existing product for a different size. The trends of misfitting and not suiting of color are common in apparels and footwears which leads to … [Read more...]

Groupon with Croma launched gadgets microsite

GrouponGadgets

Daily Deal Site Groupon has joined hands together with Webstore of Croma  to launch a microsite which will provide daily deals on Gadegts presented by CromaRetail.com.  Groupon will be managing the deals, Croma will bring the expertise of logistics at the backend. After cromaretail.com which was launched last year , this venture of TATA with Groupon will try to strengthen its reach in Online Retail vertical. It can help Croma Retail to take leverage of the marketing platform provided by … [Read more...]

Analyzing Customer Sentiment – Do you know how your customer is feeling today?

Image Courtesy: Shopify.com

The average cost of customer acquisition in e-Commerce today is around Rs 1,200. With the average ticket size for e-Commerce being relative low, most companies have realized that the current model as unsustainable in the long run. It is becoming more critical for companies to reduce the overall cost of customer acquisition and start utilizing other mechanisms for acquiring customers and increasing ticket size. Utilizing customer referrals to invite new members has been a proven model. One … [Read more...]

The MUSTS of launching a successful Ecommerce venture

VK Misra

The rules for successful commercial ventures are well documented and extensive. The rules for E commerce are not very different. To succeed you need to work wonders in every sphere – but make sure you get a devils grip on the 3 MUSTS: MUST1: Build a strong consumer proposition Think carefully about what you are going to sell. You may want to sell products that you manufacture yourself or products that you buy in and sell on. Crack the “why should the consumer buy our product/service … [Read more...]

BRIC Nations to lead in retail by 2022, Mobile Commerce will become the mainstream shopping – Economist Intelligence Unit

BRICnation

By 2022, the emerging countries of China, India, Russia and Brazil will become four of the six largest retail markets in the world, states the new report generated by the Economist Intelligence Unit.  The report predicts that the US will be the next largest market at US$4.5 trillion, followed by India (US$4 trillion), Japan (US$1.6 trillion), Russia (US$1.5 trillion) and Brazil (US$1.2 trillion). “India, Brazil and Russia are stepping out of the shadow of their Western neighbors to become … [Read more...]

Retail goes Online: Orosilber.com

Orosilber

Orosilber, Indian  brand for Luxury men’s Accessories, Women’s jewelry & Gift Items has recently went for 24*7 exclusive online store. It has been selling online on 145 other websites and also exporting products to 48 countries as of now. Started in 2001 as a silver jewelry manufactures in Delhi, the company was first approached by Tajonline for listing their range online in 2005 which was later followed by several other marketplaces. On speaking with Anil Goswami, Director, … [Read more...]

7 habits of highly effective online retailer

7HabitsOfOnlineRetailer

Ecommerce is the way future of shopping is going to be.  A Forrester reports (Forrester research : US online retail sales, 2008-2013) that by next year close to $230 billion worth of stuff will be sold through 2013 in US alone (not including travel, auto). In India this get pegged at closer to a billion, but growing rapidly, in just last three years close to 360 online retailers have sprouted up. But this pales in comparison to almost half a million ecommerce stores that are there in a market … [Read more...]

Is it Time to Make your Business “Pinteresting”?

Pinterest

Those who are fond of social media sites must have already heard of the new kid on the block that is generating a lot of interest, or shall I say “Pinterest”, with its unusual and somewhat refreshing approach to networking. Tapping into most people’s childhood desire of collecting odds and ends and pasting them into a scrapbook, this virtual pin board is all set to become a darling of the masses. Although Pinterest isn’t as popular as Twitter or Facebook (yet), the world of ecommerce … [Read more...]

Delhi retains its position as India’s numero uno eCommerce Hub – eBay’s Census

EbayIn

India’s leading eCommerce marketplace revealed that Delhi was the largest eCommerce hub in the country, according to the eBay India Census 2011. Muralikrishnan B, Country Manager, eBay India, today unveiled the 4th edition of the annual eBay Census Guide which documents the key trends in online buying, importing, selling & exporting across Indians in the Top 20 eCommerce Hubs, 28 states and 7 Union Territories. eBay Census also revealed export trends to 189 countries as well as import … [Read more...]

Leverages of BPM in Order Process

BPM

Abstract Growth in Business Process Modeling (BPM) tools and services led to an opportunity for traditional e – Retailers to manage their critical business process through BPM. This article briefed about need and advantages for Migrating Order Processing to BPM driven application A business process is an activity or set of activities that accomplish a specific organizational goal. Each activity is linked with defined set of business rules and business users who should accomplish it. It is … [Read more...]