May 18, 2013

“We have been successful in commanding a large market share in the space with over 1.5 million users per month growing at a 15% – 20% CAGR,” – Shailen Amin, CEO, beStylish.Com

Shailen Amin

beStylish.com kicked off operations in May 2011 under the umbrella of the Smile Group, with Harish Bahl (CEO) and the support of Abhishek Lal (Director Merchandise) and VSSK Prasad (co-founder and Director Wholesale & B2B). Backed by heavy-duty expertise in the footwear industry as well as the retail market, the company started with a motto of changing the way people dress their feet and an ambitious vision of creating India’s largest online shoe portal. With a full year of operations … [Read more...]

Indian e-tailers TV ads register 228 % upsurge: TAM Media Research

tam-media-research

Burgeoning Indian online retail industry has been splurging lots of money on mass media advertising in past six months in order to penetrate the urban consumer base including tier 2 and 3 cities. According to latest data by TAM Media Research, appetite for advertisement from online retailers have witnessed whopping rise by 228 % on television, 78 % on print and unbeatable 797 % on radio.  Online retailers such as flipkart.com, yebhi.com, myntra.com and bestylish.com have been allocating fat … [Read more...]