This column is authored by Christian David, Marketing Executive, Stedb
Email marketing is not very easy to dabble into, but if done right, it can really turn things around for you and your business. Email marketing is all about paying attention to the little details that you might think will go unnoticed but they usually make a huge impact. These details all together make up a huge difference in the success of your campaign and on your business as a whole. Because of all these reasons, there are a few things that an email marketer should possess in their personality in order to be successful in their field.
1. Creative Mind
Creativity is an essential quality that must be embedded in marketer’s own character in order to be successful. This quality is not necessarily earned academically rather is an innate characteristic that cannot be induced by studying. Creativity implies coming up with ideas that have never been brought up or implemented before. It also implies modifying the existing ideas and transforming them into something bigger and better. Those with creative minds do not find it difficult to test out new ideas in their email marketing campaigns.
2. Ability to bounce back
Self-motivation is ability highly essential/desired in all workers working in almost every field and most importantly in the creative department. Ability to bounce back implies not letting small failures or setbacks affect them as an individual or give up rather learn from them and use these lessons to create something better and different. Not everybody is capable of doing that but it is a very highly desired quality that email marketers must possess because not all emails sent are going to be opened and not all campaigns run are going to be successful.
3. Organization skills
As we mentioned earlier, email marketing is all about teeny tiny details that have to be paid attention to as they can make a huge impact on the success of your emails. These little details need to be handled in an organized and planned way to prevent any hot mess from happening. Therefore, the marketing manager needs to be very diligent and should work with these details in a calculated manner and be able to make them work together smoothly.
4. Ability to empathize
Empathy is the ability to understand and share the feelings of one another. This is an ability to connect with another person on a whole new level. While it seems a trait so personal, it is very useful to have as an email marketer. This is because email marketing is all about pleasing your audience and grabbing their attention in a positive manner. This could only happen effectively if you could converse with your audience through your emails in the way they want to listen. Connecting with your subscribers emotionally is the best thing you can do in your email marketing content.