App Store Optimization Strategies to Justify Your ASO Efforts

app store optimizationWithout App Store Optimization, it’s very difficult to find your application on the app stores. Here I’m going to discuss ASO Strategies that you need to use in 2017.

What is App Store Optimization (ASO)?

App Store Optimization (ASO) is the process of increasing the visibility of mobile apps to rank higher in the app store search results. The ASO is important because higher the rank of your app on the app store, the more visible it is to a potential customer.

If you are not serious about ASO, you are losing your customers…

Try these App Store Optimization Strategies to Drive More Downloads

Make a large list of keywords

First, make a list of keywords that relate to your app. Add both keywords and long tail keywords in the list. There are many keyword search tools available, just enter a specific word in the search box and it will show you all the words that relate to your entered word.

We would suggest you to use Sensor Tower and Mobile Action to gather the data. You can see the competition by using these tools. It will show you how likely you will rank in the top 10 for a keyword. So, the keywords analysis is necessary.

If you don’t want to do this, then hire SEO executives. They know how to search and analyze each and every keyword. Ask them about top ten keywords that have a chance to come on top on the App Store. It is one of most important App Store Optimization Strategies that you must need to do.

App name and description

After choosing top ten keywords for your app now you know the title of your app. But keep in mind app names are truncated at 23 characters (iOS) and 30 characters (Android) so keeping them short is critical. We must say that your app title and description is everything. App Title draws the attention of users. Make sure your focus keyword should be in the title and also throughout the app description.

So, create a well-written copy that contains the strategically placed keywords and tells about your app. Write its benefits and how it differs from the rest. The first three sentences grab the more attention so write it proper and attractive. Your app description is something that ultimately convinces users to download your app.

App icon plays important part in ASO

Your app icon and cover suitable to your app, should be clearly sound about your app. People will definitely judge your app by its icon and cover. The app icon plays the important part in ASO because it is the first impression that people have about your app.

To create a quick recognition for your app, use app logo as an app icon. So, design a simple and memorable icon that immediately conveys the audience. It really boosts your downloads. If conversions increase on websites because of high-quality and attractive images, you can bet the same principle’s at work in the App Store.

It focuses on the app design principles to keep in mind when creating your app icon and splash image. It will increase your downloads and will also improve reviews and ratings.

User appropriate screenshots

People are visual creatures so everyone might not read the app description. They will definitely first see the screenshots. You can upload maximum five screenshots and first two screenshots are very important. It will grab users’ attention. So showcase your most significant screenshots first.

Show the key features in the five screenshots. You can boost your app downloads if you have a real idea and knowledge of how screenshots perform better. So, flaunt attractive and real screenshots that tell about your app. You can use real-time screenshots. For example, take a picture of someone when he/she using your app. It will be very impressive for your app.

Make an eye-catching video

How can video be helpful to draw users to your app? Let’s understand it with a good example; have you remembered the recent blockbuster film Baahubali 2? Of course, yes! They’ve released its trailer first so it grabbed everyone’s attention by the releasing an interesting trailer and make money.

Same as in mobile apps, it is necessary to make an eye-catching video that shows about your app how it works and how it differs from the rest. It is highlighting the key features. But keep it short and simple with great sound quality. The video is one of the most powerful ways to get your message across about your app. You might think we’re biased, but we’re definitely not the only ones saying it.

It can help you boost your app visibility, increase user engagement and retention, and get more (qualified) downloads. And that’s without mentioning branding and SEO benefits. But first, consider your audience while you are making a video.

Also, use an analytics tool to stay on track. Found this useful? Then please share it on Twitter, Facebook, Google Plus, and LinkedIn. These are some of the best ways to stay on top on app stores. Generally, people fail to find the best app for themselves so read how to find best apps from app store. If we missed any effective App Store Optimization Strategies, then tell us in the comment section below and you can also share app store optimization techniques.

Have ideas to share? Submit a post on iamwire

One comment

  1. 1

    Hi, I am trying to launch new crypto currency with a unique idea. I need a lot of help in developing a great software package. Can you help me with this. The following are a few of my thoughts about what would be required:

    Start a Cryptocurrency Company:

    Incorporate a Company: Crypto Coins LLC

    Protect idea with Intellectual Property Rights and Patent actions. This idea is patented and is made a Copy Right.

    A Keychain is established under the name of the cryptocurrency.

    The Company will offer a total of 500,000,000 coins of the cryptocurrency for public acquisition on Ethereum.

    The initial value of each coin will be 10 USD.

    A minimum investment of 500 USD will be required from each investor. There is no maximum limit within the balance left in the initial offering.

    Ensure that the order total is less than or equal the maximum transaction size of an amount equivalent to $250,000 for a purchase order per transaction.
    I have borrowed some criteria in writing these specifications from CoinFabrik webb site “”

    The coin must be listed on the ‘Exchanges’. Open Exchanges are too prone to theft by hackers. Any Exchange selected must either be completely secured or the Company’s data must have theft protection attached to it. In a hacker attack on the company called Jax Wallet, investors lost of hard earned money. A very recent cyber attack on Bitcoin exchanges caused its price to come down by 15% between June 11th and June 16th. 2017. The slide in price stemmed from profit taking. Fact is that the price shot up substantially within the last 5 months (from January 2017).

    Unfortunately as the entire operation is unregulated, there is no mechanism in place to recover stolen currency. However, there is much software that protects the crypto currency from being stolen. It will therefore be very much necessary for my crypto currency stored in exchanges and wallets to have extremely through cyber attack protective software preventing theft. A sign to note in exchanges and wallets is when they place a withdrawal limitation. They can’t be trusted as they are known to commit fraud.

    One way to protect the coins from being stolen is to have a hardware device called ‘Ledger Nano’. This has a backup feature. It can be stored in a safe vault. It is compact enough to fit in the palm of your hand.

    PROOF OF EXISTENCE (POE): Create the Company’s own notary registry and take out a license the Company’s document registry system built on top of Ethereum for private or public blockchains. It allows users to manage and sign documents.
    Each investor is provided with an Account Number, which will be maintained with utmost opacity to the rest of the world with exception of the Company. All Investor communication is done through this Account Number on the Ledger. The investor can instantly review his Ledger.

    It will be thoroughly protected against any hacking whatsoever with a foolproof cyber security program.

    This will be an open-source smart contract platform that allows addition of opcodes for side chains, adapted pool servers for merge mining, and implemented similar to the BIP-R10 Bitcoin improvement proposal with segregated witness support (segwit or Bitcoin Improvement Proposal BIP-141) This uses trigger mechanism which requires 95% of the miners to signal that they are ready for the User Activated Software BIP-148. Currently there is a tussle between the developers and the miners, which is in relationship with finding solutions for faster, and smoother transactions. The miners are reluctant to opt for Segwit and the developers don’t like the miners stand. The miners prefer a Larger Block which is a) easier to test and b) simpler to use. The developers have worked at length on the segwit that involves immense software changes. The other solution is called Larger Block, where they simply add more time to negotiate a transaction. The current situation where the transaction time is too short is due to the excessive mining of Bitcoins. This rift has the potential to cause a fork in the Bitcoin, which may result in two separate coins out of the Bitcoin. This rift seemingly is rooted in cultural differences between most of the miners who are Chinese and developers who are mostly western. It therefore seems that battle is largely for control. We see a good level of brinkmanship in play. Potentially, if the Bitcoin breaks up there will be a major loss of price and a loss of confidence in the crypto currency. In these types of situations, miners are forced to get their coins out of the exchanges, as they are vulnerable to theft; and store in secured ‘wallets’. All this to be done ahead of the announced Aug. 1st date for the Bitcoin miners.

    A similar situation as the Bitcoin is presently facing, has already happened with Ethereum resulting in a split to Ethereum Classic and Ethereum. This split resulted in a substantial loss of the ‘coin base’.

    In 2014, a 19 year old Vitalik Buterin based in Toronto, invented Ethereum. It is a separate Blockchain similar to Bitcoin. It is totally based on ‘Smart Contracts’. It has its own coin called Ether. Unlike the Bitcoin that is completely de-centralized and ananomusly controlled; Ethereum is also de-centralized but has an organization responsible for operating it.

    Golem is an improvement over Ethereum, as it is much faster than Etherium. Golem holds a very bright future. A lot of it is still under development. Golem and other new applications are built on top of Ethereum. Golem makes the use of Etereum easy.

    For my cryptocurrency, it would be required to provide the flexibility of keeping transaction time for miners reasonably constant all the time, regardless of the volume of transactions at any one time as well as utilize the ‘Segregated Witness Support or Segwit’ should also be integrated with the Large Block. This would avoid the situation that Bitcoin is presently facing. It should have adequate protections such as ‘B-Play’ and ‘Wipe Out’. Bitcoin’s deadline to adapt a solution August 1st 2017 or earlier.

    Develop a smart contract, which stores user identity information. This information can be viewed in the contract but can only be altered by the Company.

    Develop Financial private blockchains on the Ledger.

    Implement a complete supply chain on a blockchain to track the whole process in a single place enabling trade partners to interact in a friction free manner, gaining deep visibility into their supply chain so they can make smart forecasting decisions.

    Implement cryptography-based technologies to store immutable data by choosing processes that are suitable for this technology.

    Develop service includes helping the Company define product specifications, designing UI & UX design, integrating applications, QA, deploying the product to a hybrid cloud environment, and continued support.

    Work with the Company to find the best way to do what is required to be done. Use of ideas and have through knowledge of currently available technology that provides solutions on top of existing software when designing something from scratch is unnecessary. Also provide full stack services including Smart Contract development, back-ends implement from Ethereum and Golem would definitely be helpful. Other models to adapt or copy are RESTful APIs, web Dapp front ends, and mobile applications written for iOS and Android.

    Paying anyone any vendor with my crypto currency:

    The crypto currency should appear as the default payment method.
    Fill in your customer information on the vendor’s form to indicate that you agree with the Terms and Conditions of both the vendor from the investor is buying and the Company’ and that you agree that the order is binding, then click the “Confirm” button to place your order.
    After clicking “Confirm”, an order confirmation will appear on the screen. This order confirmation details your order number, the products ordered, the order date, your customer information, and the crypto currency payment information, i.e. the payment amount and the unique crypto currency address to which to send your payment to. An example of a Bitcoin payment amount and a Bitcoin address is shown in the screen below.
    Example of Bitcoin payment information on an order Confirmation

    Your order confirmation is also sent to your email address.
    Upon placing an order and hitting ‘Confirm’, you have 20 minutes in which to send your Bitcoin payment to the unique Bitcoin address that specified on your order confirmation.
    As soon as the vendor has received 6 block confirmations of your Bitcoin payment, which can take anywhere from 20 minutes to a few hours, you will automatically receive a payment confirmation update to your email address. The vendor will thereafter process your order.
    For those unfamiliar with the Bitcoin transfer confirmation process, block confirmation is Bitcoin’s way of verifying transactions.
    When a Bitcoin transaction is made, it is then verified by Bitcoin miners and is grouped with other transactions into a new block on the blockchain, upon which it is confirmed. Then when subsequent blocks are added to the block chain, all previous blocks are reconfirmed, a process, which generates additional block confirmations.
    Generally, merchants and retailers who accept Bitcoin require 6 confirmations to ensure that a transaction has been fully validated.
    Come up with an electronic wallet both for the investor and the Company, specific to the cryptocurrency which they are able to send, receive, convert, integrate, built back-end infrastructure for the cryptocurrenciy using Ethereum smart contracts.

    Develop fast and smart contracts for fast execution in an Ethereum private Blockchain development environment.

    After each purchase or expenditure of my cryptocurrency by an investor, from the transaction fee, currency will be automatically deposited in the Company’s Ledger after my it is released to its Vendor/Vendors towards the money that it owes them at that time.

    There will be an understanding between the Company and all it’s vendors that they will get paid in this manner.

    As soon as any investor buys the cryptocurrency, the Company’s Ledger will immediately provide him with an electronic receipt. This receipt shall be immediately entered in both the investor’s and the Company’s Ledgers.

    After an instant entry of purchase of my coin by the investor, he can start using it until he has zero in his account.

    Develop safe and reliable cryptocurrency exchanges.

    All transactions will be immediately updated into the investor’s ledger and made transparent to the Company such that the Company and the investor can immediately review it.

    Any inaccuracy will be immediately entered in the Software Companies Ledger for a fast and a robust solution.

    It is highly important that the investor’s all ledger activity will be completely transparent to the Company.

    Any fraudulent or illegal or irregular activity being initiated by an investor will set off an alarm in the Company and immediately freeze the investor’s ledger activity until it is re-authorized by the Company. The system will have the ability to determine weather the illegal or irregular activity was initiated by the investor or a third party. A multi-signature technology that allows all wallets to require more than one signature to approve transactions. This technology will be registered as a cosigner in a multi-signature wallet and automatically cosigns the transaction based on the Company’s security policies. If a hacker wipes out the Account, the software should immediately reproduce the Ledger and the Wallet.

    Use keys as in Bitcoin and Ethereum for secure messages.

    The following is a partial list of specific programing activity that will be required:

    Blockchain Technology, which uses mathematics and cryptography (solving codes), comes up with the cryptocurrency plan. It provides an open and decentralized database for any transaction. It transfers assets (referred to as a ‘block’), from one party to another or more parties. Each transfer is kept in a public and a distributed ledger that is maintained in an open state, in the form of chain. This technology is therefore referred to as blockchain. The entire community on the blockchain can verify the authenticity of entries in the ledger; thereby reducing fraud This therefore reduces fraud significantly.

    “Smart Contracts are one of the biggest drivers behind the enthusiasm for blockchain. The idea is that contracts can be translated into code, which is then distributed to multiple nodes in a blockchain using C++, which is a programing language. It is a formal way of explaining to the computer how to enact a certain set of instructions. As it executes, the outcome is also recorded in the blockchain: the exchange of assets, the access to property, and the receipt of items, among others.
    The power of Smart Contracts is that they remove counter-party risk, and with that they make escrows and middleman services redundant.”
    Using C++ do the coding work.
    Get Miners Onboard
    Once you’ve developed your coin you need to spread the word so people start mining it, which raises awareness of its existence and hopefully begins to gain some value in the eyes of its miners and users.
    Know Your Merchants
    “I would add it’s not just about educating them with facts,” Ellis notes, “it’s about inspiring them to learn and discover the advantages for themselves. Money is a ledger; it is a tool that people will use as a way of achieving their goals and satisfying their needs. Understanding that will take you a long way in your marketing efforts.”
    Makes it easy to get a loan by using a social network based system to rate borrowers, and bitcoin to bypass local currency regulations. Write a back end that interacts with a Bitcoin node to perform transactions. Also build a database to optimize transactions and reduce fees paid by borrowers and lenders.

    Provide OJT by teaching the Company’s team to understand the development on blockchain technologies and be prepared for the next moves.

    To introduce the Crypto Coin to the world and on a continual basis, the Ethereum based Adscash will be used. It uses the social media its basic advertising package is free. You can also subscribe to paid packages.

    As far as paying your Company for your services I propose three separate methods:

    1) Agree to the ‘Pay as Accounts are generated’ as
    Described above.

    2) Become my partner.

    3) Give me an accurate estimate in order for me to raise funds to cover the expenses.
    4) In 2017 there has been a rise in publicity on so-called “ICOs” (Initial Coin Offerings), a method for raising capital used by blockchain startups. These fundraising campaigns, whose name indicates their passing resemblance to IPOs, are sales of digital currency made directly to the public, using blockchain technology to bypass conventional capital markets and regulatory systems and requirements.

    Generate own Cryptocurrency

    tcp ip created in 1990 by Tim Brenner that made basic internet operations possible

    in 2009 Sochi Nakamoto developed Blockchain Technology. This is an unseen technology that is in the background from which crypto currencies can be developed. It cuts out the middleman in a financial transaction as it verifies the accuracy of the transaction for free.

    Bitcoin was the first cryptocurrency developed from Blockchain Technology. The current capitalization is somewhere at $41.8 Billion. The maximum number of coin supply is 21 Million. Just in Japan, about 260,000 vendors accept crypto currency.

    With Blockchain, the use of Banks for money transactions is no longer required.

    An Algorithm, which is a mathematical formula that always produces the same result is first created in the Blockchain. This one result can be used just once as it produces the required number of coins.

    Next is determined the rate of distribution (coins to be released at regular intervals), thus regulating the flow of coins into the marketplace.

    The competition is then checked and accordingly the price of the coin is set for that moment.

    Then the competition is checked and accordingly the price of the coin is set.

    The Algorithm is then published so that people notice it and begin mining it. At such time trading avenues are created such as ewallets, exchanges and ecommerce.

    Then come the merchants for the usability of the coin. These merchants have products, services and cash back.

    There are about 20,000 merchants who currently use the cryptocurrency and there numbers grow by about 2000 per week.

    Another way to generate crypto currency is by going to the webb site “ Click on create new Asset. Name your cryptocurrency. Select “Financial Instrument” and then Click on Community currency. Fill the boxes for number of coins and also price of each coin. Select “Public Asset” and put it on the market and select “Legal Document”. Before selecting Ethereum, you have to have some amount of money in the ethereum.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>