E-commerce has come a long way. Nowadays, more and more people prefer to switch to online shopping from traditional marketing. According to a research, by 2017 online retail sales are expected to reach about $370 billion. But as the demand for e-commerce increases in a staggering rate, the competition is also getting tougher. Your competitors continuously seek for the answer to this one big question; How will you convert visitors to loyal shoppers? — and you should too.
One of the struggles that most online businesses will experience today is trying to convert new and one-time visitors into loyal customers. These days, consumers are very picky. One moment, you will see them surfing around your website seemingly engage but disappointingly, they did not even attempt to make a purchase.
Aside from the clichés, here are some tips you can try to work on to effectively convert visitors to loyal shoppers.
Use Data To Create Personalized Interactions
When a new visitor enters your website, you have little to no idea about the purchasing behavior of the customers. But it is important so you can create a personalize campaign to encourage them to come back.
A small approach to personalization can actually boost your chance of conversion from first-time visitors. VentureBeat revealed that a simple use of individual’s personal data in emails actually increases open rates by up to 41%. Using data management systems and CRM systems, you can actually gather data from user’s activity and interactions within your website or app. These can help you gain insights about the pages the users visited, his interests, the demographics and a lot more. With the information you gathered, you can create a tailored and personalized interaction through messages, newsletters and real-time conversations.
It may seem to be very difficult to unmask your visitors but using the right data at the right time using the right medium can help you profile your visitors for a more personalize interactions.
Note: Be careful in using the data you gathered. Make sure you do not cross beyond consumers privacy and confidentiality.
Create Real-time Content
Aside from creating personalize interactions, it is also crucial for your e-commerce site to serve the content in real-time. If the data is old, it will likely won’t serve its purpose.
The real-time campaign starts with analyzing data the moment your visitors started their activity on your website. While they are on your website, they can provide you with plenty of activities which you can take advantage of to construct a personalize campaign in real-time.
Analyze the behavior and activities of your visitors so you can predict their intention as well as their interests. Once you have these data laid on the table and you have created a personalize content, make sure that your content can reach users as quick as possible.
Through real-time content, you can create a more relevant and timely campaign which can encourage users to engage and take action within your website.
Create Seamless Omnichannel Approach
Your visitors can be everywhere. If you want to serve them real-time personalized contents, you need to be available no matter what devices they use. You need an omnichannel approach so visitors can access your brand easily.
However, don’t confuse omnichannel approach to multichannel. Omnichannel approach is a kind of approach where interactions from multichannel devices are unified. This kind of approach allows your website to be compatible with different devices and makes content readily available to users.
When visitors visit your brand, they view it as a single entity regardless of the devices used. Thus, they should be treated the same in all channels. It doesn’t matter whether they shop via an app, through your website or even offline. They want to continue exactly where they left off.
The modern shoppers expect brands provide them with a seamless way to shop. It means when they shop on your website using their smartphones without finishing the transaction, they expect to continue their activity on desktops or even in the offline store.
Minimize Abandoned Cart Through Simple Design
Have you ever wonder why your most shoppers abandon their cart without finishing the transaction in your website? Have you ever consider improving your design to minimize cart abandonment?
Contrary to what most entrepreneurs believe, you should not delve too much on the designs of your website. You should focus more on the functionality and the ease of access it can bring to visitors. Consumers who added products to their cart will abandon checkout without successfully purchasing the items if they find the process difficult. You need to address this point to make sure they can complete the transaction.
As much as possible, you need to reduce the number of pages a visitor must complete before finishing the checkout. The longer it will take for them to finish the transaction, the less interested they become. Also, avoid cluttering your checkout page with unnecessary features. If you want to encourage them to continue shopping, a simple “continue shopping” button would do, but avoid other browsing features that might distract them.
A minimalist concept for e-commerce website makes shopping undemanding for shoppers. Thus, it will be easier for them to navigate, engage and purchase products within your website.
More that your products, consumers look for experience. They seek for something new and something they that is worth sharing with other people. That’s the angle you should look for if you want your one-time visitors to be your loyal consumers. You should never stop providing them with positive experiences. Because at the end of the day, it’s not about who gave them the best product, it’s about who gave them the best experience.