How to Build a Winning Internet of Things (IoT) Strategy?

Internet of things

IoT is opening up new world of possibilities for businesses and consumers ever since the dawn of mobile revolution. It is expected that IoT product and service suppliers will generate $300 billion+ in revenue by 2020.

But the process of connecting devices and bringing together sensors, machine to machine communication, cloud and analytics requires meticulous planning and strategy from Internet of Things development company. However, IoT is a long expedition and it is important to move ahead in small steps. Always identify your goals, prioritize your options, and analyze your market in order to provide Internet of Things (IoT) solutions.

Take Small Steps

Once you have got your idea, it is about time to create a prototype and a minimally viable product. It is important to analyze and understand the requirements to answer questions around insights, performance and costs. An effective IoT strategy requires you to map your requirements with technical strengths to make your IoT solution a success.  

Think about Customer Experiences First

Internet of Things is all about connecting the world. Before you take a plunge into your IoT project, keep your customers first. Get obsessed with your customers needs and work towards improving the customer experience. Don’t think about monetization of product. Work relentlessly towards improving customers’ lives and earning their trust.

Incorporating Security in IoT

Whether it is personal data, financial data or healthcare information, access to important and confidential information makes IoT security a crucial aspect. IoT data security is a highly vulnerable point and a breach of security could cost potentially billions. Don’t make security an afterthought. Stay abreast on encryption and security technologies to minimize the risk of a data breach.

Outcome-based & Platform Centric Approach

Make your IoT solution a platform for other businesses. Your platform should let other businesses create a competitive advantage to steer ahead and grow their own businesses. Seek ways to allow other businesses to leverage connected devices.

Providing 24*7*365 support

Considering the complexity in IoT products, the possibility of switching off IoT devices is just not possible. IoT development company has to ensure smooth functioning of devices at all times for a seamless user experience.


According to Juniper Research, the number of IoT (Internet of Things) connected devices will number 38.5 billion in 2020, up from 13.4 billion in 2015: an increase of over 285%. This brings to the most crucial aspect of scalability. It is important to have a robust plan to ensure that your network will be able to support increasing number of devices. You will need a platform that can seamlessly scale as your numbers increase. Lack of scalability creates might adversely affect overall performance and security.

Big Data Management

With Internet of Things, there is continuous flow of data. This information has the ability to transform every business and help stakeholders to make smart decisions. Managing endless flow of data can be a daunting task. The challenge is harnessing this vital information, analyzing it and creating actionable results.

Omnichannel Experiences

IoT is all about allowing customers to interact on different platforms across devices. It is all about creating omnichannel and seamless experiences. This consistency across devices is a pivotal factor of successful Internet of Things (IoT) strategy.


Just creating an IoT solution will not yield any success. It is all about providing strong value to your customers through your products, improving company operations and creating streamlined business models.

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