As the social media websites are booming, they are also providing the businesses with opportunities for creating a great web presence. The social media strategy might differ from business to business however one can be sure of acquiring great returns through these influential platforms. It is true that there is a connection between social media optimization and the ROI of your business.
Good social media care helps in terms of increasing the customer loyalty and thereby the brand presence of the business. The social media websites facilitate ease and familiarity of communication, this provides a business with endless opportunities of getting in touch with the potential prospects.
The social media websites are open platforms where your customers can also voice their opinions about the products / services they are using because this is a convenient and less time consuming way for them.
Some important tips for increasing your Social Media presence
- In the beginning do not aim at creating a presence in every social media websites, start with any 2 prominent websites and then increase your network gradually
- Along with existing customers and prospective customers, also connect with other companies related to your niche
- Create a separate page for your company and build a professional company profile that features news, videos, jobs, events and ads
- You must know why an individual is recommending your brand and why not, also it is important to know what types of brand are recommended by the people
- Be consistent with posting information, this will be noticed by the people in your network and if they like the information presented, they will follow the updates of your profile regularly
- Start conversations about important issues and upcoming events
Social Media Approach
One of the key factors of a social media marketing plan is knowing and understanding the nature of your business. A large business corporation will have needs and attributes that will require a very different approach to social media as compared to a small or medium size business. Considering the nature of your business is also important.
If you have a large business organization, then focus on utilizing the social media platform for connecting with a large audience for getting national exposure for your brand and products / services offered. In case you own a small, local business; use the social media platforms for creating a dedicated and loyal customer base by adding a personal touch that only a local business can provide.
If you have a B2B business, than the social media platforms can be utilized for networking with the other potential businesses who might be interested in doing business with you. This will help you in increasing the visibility in the commercial marketplace. It is also crucial to know what type of audience you are targeting, this will help you in terms of utilizing the resources provided by the social media websites in the best possible way.
For instance, if you are into selling accessories online meant for youngsters; then you might want to join some college group online for featuring products and discounts. Or you can create a page that contains all the necessary information and the link of this page can be added in the respective groups.
When it comes to the social media platforms, being ‘social’ is extremely important. If you just put up a Facebook fan page, a Twitter account or a LinkedIn group; it’s not going to help you. If you have added people in your network; make sure that you are also being receptive to the posts made by them. If you find some genuinely good content, like it and share it; this will help in creating a strong presence.
Also, don’t just add the people because you have to. Check the profiles of the people you are adding in your network and think if they will be interested in the products, services or content featured on your profile. In a day, you can add about 5 people who you think will be interested in your offerings. Grow your network on a gradual basis and be consistent with posting something informative that provides with value to the people.
It is important to understand your business and create a social media presence in accordance with the target market and the niche your product or services is related to. When it comes to the social media platforms, it is important to be creative! There are so many users posting content on the social media websites, amongst them; your headlines must grab the attention of the people.
It takes some time and effort for establishing a good social media presence; however the returns you get are worth it.