Startups

What is the skill of Entrepreneurship all about? Why startups are emerging like never before?

This guest column is authored by Bhavik Sarkhedi, Founder, Write Right

Following the suit of the 9am-5pm job becomes inevitably mundane over the period of time. While some learn to adjust and mould themselves accordingly, some breakthrough and opt for entrepreneurship. However, even if there are 100 individuals who decide to take the route of entrepreneurship there are merely 50 that succeed. Even though there are numerous external factors such as idea, market, competitors etc influence the stand of the start up yet there is one skill that affects everything majorly. The skill is known as – Entrepreneurship.

You may read a hundred thousand articles a day on entrepreneurship that shall guide you through the thick and thins of the business, however, what matters is that ingrained skill which nobody teaches you but you can learn it.

1.    Hocus Focus – A keen eye on detailing and an outstanding focus is the first key feature of the broader skill called entrepreneurship. An entrepreneur must make it a point to keep his focus upright. A 360-degree dedication and devotion lead to the favourable fruits. Whether your personal life is unhealthy or any other issue that is troublesome, there is no excuse to lose out upon focus especially when you are an entrepreneur.

2.    Managing people – One of the toughest tasks an organisation faces is to manage their people. While managing machinery is much easier, managing human is a feature that requires knack over understanding and a blend of compassion, empathy along with logical approach. If you as an entrepreneur make the employees feel as if they are an integral part of the organisation (which they obviously are) your half the battle is won already.

3.    Enthusiasm to learn – Even when you reach the top of the world there are still things that are left to be learnt. Numerous of us do not understand the significance of acquiring knowledge over money. Being an entrepreneur you must discern the importance of learning. Your every move, each failure, every day teaches you something or the other which might turn out to be advantageous 5 years down the line. Hence, never stop learning. Never. Ever. Ever.

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4.    Regulating stress – There are times when stressful situations refuse to end and in such times only the ability to withhold yourself with patience is going to work in your favour. Every day is not a day of sun, there are times when it just rains with no sunshine around the corner and yet you should keep your plans preceding.

5.    Adaptability – Countless start-ups fail to mark their existence for longer simply because their inadequacy of matching with the volatile demands of the market. When the entrepreneur meticulously and briskly digs through the market researchers keeping its eye on every new trend it becomes uncomplicated to adapt. Being rigid to own ideas without adding the pigment of flexibility can lead you nowhere in the long run. A sheer balance between originality and adaptability has to be established.

As I was scrolling through the job portals I figured that in the clutter of big corporate and mediocre sized organisations there is a mushrooming trend of start ups. While some start ups do own a small place called office others merely operate virtually but that is not the point of discussion here. With the number of employees ranging from 2-20, these start ups, needless to say, are doing wonders in their own arena.

If we take advertising world, without a doubt Lintas, Ogilvy are some of the well established names that has earmarked their paces followed by other small agencies. However as the start up trend is taking its flight an arrangement of couple of copywriters, a couple of graphic designers, a client servicing executive, an accountant and one or two more people are sufficient to take a shape of startup advertising agency.

On dissecting the problem with our corporate work culture I believe there are multiple layers that turn out to be the influencing factor. However, what majorly makes an individual incline towards start up is the flexibility and space for experimenting. Being under the surveillance of corporate culture even the most capable and creative mind faces the lack of experimenting. On the contrary when an individual opens his or her own start up they can invest the same amount of energy that they used to put in their respective jobs and create something that they would call their “brainchild”

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Another reason that was gauged through observation is the returns. It is not an unknown fact that monetary returns are pretty much higher when you own a start up in comparison with your slogging 9-5 job. But, here the non-monetary returns are much higher. When you work in the company shedding your blood and sweat only to see your managers taking the credit for everything that you have done you boil down to the point that putting efforts in a start up can certainly provide your non-monetary returns at a much higher level. The sense of fulfilment of being able to shape something that is “yours” is worth the perseverance you put day and night.

On the contrary, however, it is worth scanning that setting your foot in the startup trend is going to be much more demanding that your normal job. A life of an entrepreneur certainly is everything that his or her start up is. You cannot afford to take a break or move out of the focus for a period of time. You have to be there with an imperishable passion day in and out.

The startup trend is definitely a positive sign that is in a way contributing to the economy of the nation. With numerous of individuals eventually starting something of their own if are quite evident that being a nation we are the pool talented minds that are well versed with the ways of carefully channelizing it in the right direction.

Being an entrepreneur is ten times more demanding than your 9am-5pm job because here you are the master and the slave both.


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