Business

10 Online Marketing Podcasts You Should Listen To

podcasts

This guest column is by Rares Banescu, CEO and Founder, Retargeting.biz

We all have a daily routine and 24 hours don’t seem to be enough. Do you remember when you just could lay down and enjoy a book, in a moment of silence? Well, it surely seems a long time ago. Nowadays, we don’t have the extra time to spend hours on reading something, to get information, but that shouldn’t mean that we don’t have to feed our brain.

In the past year, an old player has been back in town: podcasts. What once seemed to be a dying medium is back. Smartphones have made it simple to get your pod fix on your commute, workout, or even while on the job. Although visual content takes most of the spotlight, podcasts are great for your health, simply because it enables you to absorb knowledge without having to stare at a screen.

If you don’t have time to read about the latest marketing ideas, news, or to find out what’s new in advertising or social media, then here’s a great ideea – listen to them. There are plenty of great marketers that record and distribute their thoughts on marketing into podcasts.

But, because there are so many marketing podcasts out there, it’s hard to identify which ones actually share valuable information. We’ve scoured the web looking for the absolute best sources for you to listen to and pulled out 10 of the best online marketing podcasts. So, turn on the volume and listen to them. We hope that you’ll enjoy them as we did.

  • The BeanCast – Host Bob Knorpp invites, once a week, leaders in marketing, advertising, and public relations to discuss the industry’s latest news. Because they have conversations about trends that impact your brand, The BeanCast is a must in online marketing podcasts. But who’s the host? Well, Bob Knorpp has a 20 year career behind him and has created and hosted the official podcast of Ad Age Magazine and Ad Age Outlook. He also teaches Marketing Strategy and Execution as an Adjunct Professor at New York University.

  • Content Inc. – Want some great advices in marketing? Then, Joe Pulizzi is your man. Content Inc. Submits twice per week and the host, Pulizzi, is considered to be the „ godfather of content marketing”

  • Marketing over coffee – Is an internet radio show that delves into all aspects of marketing, and is hosted by John Wall and Christopher Penn. The show is recorded in a coffee shop every week and is published on Thursday mornings. Each show is about 20 minutes long and is filled with the kinds of marketing tips and tricks that you can only get from casual conversation outside of the office.

  • The Mad Marketing Podcast – The host, Marcus Sheridan, answers listener-submitted questions about marketing in his own way, honest and sometimes amuzing. The show airs 1-2 times per month.

  • This Old Marketing Podcast – Content marketing pioneers Joe Pulizzi and Robert Rose talk 60 minutes a week on what they consider „one of the oldest of marketing disciplines”. Listen in for content marketing news, one-minute rants coupled with one-minute raves on epic stories, and even get questions answered by using #ThisOldMarketing on Twitter.

  • The #AskGaryVee Show – Twice a week, host Gary Vaynerchuck takes questions on marketing, social media, entrepreneurship, startups, and family businesses and giving his answers based on a lifetime of building successful, multi-million dollar companies. He runs VaynerMedia, one of the world’s hottest digital agencies.

  • The Digital Marketing Excellence Show – Eric Enge of Stone Temple Consulting puts together a podcast every week, bringing you the best tips to make you a more effective online marketer. Topics from blogging to technical SEO is covered in-depth.

  • Six Pixels of Separation – Host Mitch Joel gives his thoughts on marketing and social media from a digital marketing perspective. Some great tips are presented and you should start listening to this online marketing podcast rightaway. The show has reached his 477 episode and we wish the host, Mitch Joel, all the best.

  • Connect, Engage, Inspire Podcast – Host Danny Iny helps listeners build an engaged audience that connects with their business’s humanity with his data-packed, implementable tips and information on topics like social media marketing, content and inbound marketing, email marketing, search engine optimization (SEO) and more.

  • Entrepeneur On Fire – A daily 30-minute podcast, John Lee Dumas aims to inspire and motivate entrepreneurs and small business owners. Interviewing successful individuals in each episode, listeners will get a glimpse of their failures.

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And this was our list, ladies and gentlemen. If you know other great online marketing podcast, feel free to let us know about them in the comment section below.

Image Credit – Thrice Champions

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