5 Basic Steps to Build a Successful B2C Brand

Branding

This column is by Roman Daneghyan, SMM Manager, Renderforest

Before we begin, let’s establish what exactly B2C is: B2C stands for business to consumer; where a company sells products or services directly to the consumer. Marketing strategies for growing a B2C business differs greatly from a B2B business. How do you take your idea and make it the best it can possibly be for your customers? Here are a few factors that go into building a successful B2C brand

1) You need a great digital marketing campaign

Your digital marketing campaign should hit as many platforms as possible; it can include; mobile, social media, blogs, websites, micro-sites, online communities, videos, email marketing…and more. There are a few specific marketing tactics you should think about.;

Content Marketing – It is impossible to have successful marketing without great content. Give people something they would be interested in.

Social Media Marketing – one of the most used platforms for advertising, utilize it as much as possible. This is also a great way to connect with your consumers.

Video Marketing –  Boost your business with unique videos that help you better express your ideas. 

Inbound marketing – otherwise known as “new marketing” is any marketing tactic that relies on earning people’s interest instead of buying it, communication in this case is interactive and two-way,

Public relations – successful PR strategies address issues readers care about, not their business, helping to create a bond between business and consumer, your goal with PR is to establish a connection without selling anything. 

2) You need to create a bond between your business and your customers

Your customers should have a positive relationship with your business. One way to create this includes staying in touch with customers and acting like a human being instead of a business, building trust between business and consumer. Your product or service has to be the best it can or your customers will go somewhere else, take-in criticism from consumers and reply to what they say. All of these help consumers have a better connection to the business and this will also create positive word-of-mouth, which is by far the best way to get new people to your business. 

3) You need to find your niche audience and appeal to a certain demographic, but your company should be inclusive to all customers

Define your target audience. Who do you want as your main consumers, and secondary audience? It is impossible for you to appeal to everyone so you should try to focus on one or two main groups. Think about who is attracted to your product or service and whom it appeals to the most. You wouldn’t market men’s footwear to teenage girls, would you? Don’t waste your money marketing to people that aren’t paying attention or who are not interested.

4) Your company and brand should have its own personality

A brand, much like a person, has a personality. This should be strategically planned to gain a positive image in the minds of the public. Elements of a brand identity are; name, logo, tagline, color palette, architecture/interior design, and sounds. Be creative! Create something that you would find aesthetically pleasing and would want to purchase. A good example of this is the Starbuck’s logo. People all over the world can recognize the logo and they even like to buy the coffee, which is usually more expensive, just to show that it’s from Starbucks. People also share pictures of their Starbucks coffee on social media all the time, which is free advertising.

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5) You need to pick the right market

Pick a market that is in need of your product of service. Don’t choose a location that has an overflow of what you are selling. Also, think of a product or service that will be specifically attractive and needed in a certain area. 

There are many others depending on where you live and who you are trying to sell to. If you follow these steps and throw in a few of your own, you are sure to get on an upwards path!

Image Credit: Contently

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