#Dealwire: Mobikon Acquires Online Marketing Platform MassBlurb & More

Untitled#Dealwire is your dose of notable M&A and partnership deals in business and technology space. Firms covered in this segment include MassBlurb, Mobikon, PadhoPadhao and Rise India.

Online Marketing Platform MassBlurb Acquired by Mobikon

F&B customer engagement and marketing platform Mobikon has acquired Mumbai-based MassBlurb, an automated online marketing platform for restaurants. A mixed equity and cash deal estimated to be around $2.5 million, will help Mobikon to integrate online review management, website automation and other services to its clients.

“Our customer overlap is less than 6 per cent and with the current acquisition, the restaurants can manage loyalty, social engagement and other features on a single system”, said Samir Khadepaun, CEO & Founder of Mobikon.

The founders of MassBlurb will be taking up key roles in Mobikon with Sanket Shah managing key accounts and partnerships, and Pankit Chheda working on new product initiatives. Read More

Rise India Acquires Edtech Startup PadhoPadhao

Investment firm Rise India has acquired 60% stake in home tutors aggregator portal Padhopadhao for Rs 1.5 crore, as it aims to establish its presence in the online tuition market.

The startup Padhopadhao.com was started in 2014, provides private tuition solutions covering Delhi-NCR with 48,000 registered tutors serving more than 60,000 students. Through this, the portal will be able to expand its operation and establish its presence across major metro cities such as Mumbai, Jaipur, Chennai, Chandigarh, Bengaluru and Hyderabad. Read More