5 Things to Test Before Launching Your Online Brand Store

To do listIf you are reading this post then you are all set to launch your very own retail venture online, or are thinking of doing so. Unlike building & opening a brick and mortar store, launching an eCommerce portal entails more tasks that demand your attention.

To ensure that everything is in order before you start catering to your customers, here’s a quick checklist of things to test before the launch.

1. Integration Testing

For management of different processes of the store, you might have integrated different plugins and softwares. Make a list of all such integrations and check them one by one for any functionality issues and bugs. Moreover, pay special attention to the ones linked with your backend database for auto updation. Below are a few common integrations to check:

  • Payment Gateway
  • ERP
  • CRM
  • CMS
  • Social Login
  • Email Software Integration

2. Design

You must have spent hours and hours with your designer to ensure the portal looks perfect for your customer, however it is still necessary to take it through a final test run before the customers start pouring in.

Your store’s design would make the first impression on the mind of a new visitor, hence you might want to test it in the following areas

Mobile Responsiveness

Different devices have different screen resolutions, which may cause some elements of your portal to appear abnormally. Check font, colours and the overall layout of your website on desktop, mobile and tablet. Preferably use different devices to do the testing thoroughly.

Cross Browser Functionality

Besides testing your portal on different devices, also take it for a test run on different browsers. To begin with, you may want to focus on a few popular browsers – Google Chrome, Safari, Mozilla Firefox and Internet Explorer. Test for navigation and operation of different features.

3. Link Testing

Needless to say, there would be several cross links and outbound links on different webpages. You would need to test every page for both missing links and dead links. This is important for the navigation, and preventing users from bouncing off your website. There are free link checker tools like W3 Validator, Screaming Frog and Google Webmaster Tools to save manual efforts in doing so.

4. Content

The content on your website would be the driver of conversions. It’s not just restricted to the content on static pages and banners, but also the product content & images you would be uploading.

Product Content

Product content should be complete and include all the necessary details that would be required before making a purchasing decision. High resolution images should be used to give a good user experience. Additionally to avoid a high page load time you might want to use image compressions tools to reduce the size without losing quality.

Static Page Content

Static pages are those which have fixed content on your website. For instance – About, Support, Privacy Policy, Disclaimer, FAQs, Return & Refund Policy, Terms of Use etc. pages come under this. The content and communications on these pages could have a great impact on how your customers perceive your brand and store. Make sure that the content on these pages is complete and grammatically correct.


Since you might be relying on search for a good chunk of new traffic as well, make sure that the pages are complete from an SEO standpoint. Optimise the meta tags and description of different pages. Have an HTML site map in place, and also look for any pages giving 404 errors.

5. Server Testing

Server is the backbone of your store and its entire operations. Give a thorough check on whether you have configured it to handle the expected traffic volume. Keep a backup system in place, and ensure the recovery process has been tested in case primary system crashes.

Once you have gone through checking and testing all these parameters you could be assured that you are ready to open doors of your webstore to your customers. In case you require any help in setting up your own store, do drop a mail to writetous@purplestores.in

About Purple Stores:

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Purple Stores is a DIY eCommerce platform designed specifically for the Indian Merchants. It allows them to run their own  eCommerce platform with ease even while selling on multiple channels. Apart from on demand technical support, it allows gives an access to services like catalog development, logistics support and internet marketing. To try out Purple Stores for your business for free, click here.

Disclaimer: This article is powered by Purple Stores

Image Credit: Huffington Post