#DealWire: Medium Acquires Superfeedr & More


#Dealwire is your dose of notable M&A and partnership deals in business and technology space. Firms covered in this segment include Medium, Superfeedr, GenY Medium, Tailcurrent and Fiksu.

Medium Acquires Content Feed Provider Superfeedr

Superfeedr, a company with tools that help websites send and receive content through common protocols like Atom and RSS using PubSubHubbub and XMPP, today announced that it has been acquired by Medium.

The Superfeedr web service and application programming interface (API) won’t be going away, Superfeedr founder and chief executive Julien Genestoux wrote in his blog post. Read More

Hyderabad Based GenY Medium Acquires Tailcurrent

Hyderabad-based digital marketing solutions firm, GenY Medium has acquired B2B lead generation firm Tailcurrent.

Tailcurrent was founded in 2010 by Giridhar Apparusu, it is serving over 35 companies at the moment. “This acquisition will help us strengthen our business-to-business practice.” says Yashwant Kumar, Chief Executive Officer of GenY. Read More

Noopshere Acquires Boston Based Adtech Startup Fiksu

The venture-backed Boston adtech company, an early mover in mobile adtech focused on apps, will become part of ClickDealer, a marketing agency that focuses on pay-per-click and other cost-per-action campaigns. Terms of the deal weren’t disclosed in a blog post announcing the acquisition on Fiksu’s website. Read More