This column is by Yogesh Sood, CMD- Vital Smarts India & Indian operations of Ken Blanchard companies
Many companies in India function according to the traditional means of operations. You’ll find that the office atmosphere is very sedate, employees work in business suits and ties with rarely any informal interaction between them. It is also not uncommon for bosses to disallow taking personal calls or days off for family issues. Traditionally, employees focused on higher salaries and the prospects of promotions when looking at job opportunities. In today’s times, however, the scenario is changing. Employees are considering many other factors like additional benefits and the work culture of a company when applying for jobs.
The Human Resource department head is likely to recommend that enterprises offer a host of benefits aside from substantial salaries to encourage employee productivity and retention. Companies are increasingly accepting that the human component of every organization and its efficient functioning is vital for its long-term success. Accordingly, they strive to create a work environment that is conducive to hard work and attractive for the skilled talent they need. In short, employee satisfaction is being recognized as one of the chief areas of concern.
Indian companies now offer a host of benefits making them the favored job destinations for some of the best talent in the country. Studies conducted by Great Place to Work, have found that in the year 2015, RMSI Pvt. Ltd., an information technology company that hires 842 employees is the Best Company to Work For in India. The next institution to make the list is Google India Pvt. Ltd. with a 1,678 strong work force. These stalwarts are followed by Marriott Hotels Pvt. Ltd, American Express India and SAP Labs India in the third, fourth, and fifth places, respectively.
So, what makes these organisations such awesome places to work at? Here are some of the benefits that employees receive and appreciate:
Employee Respect and Involvement
Companies use several strategies to ensure that employees feel assimilated into the framework of the organisation. Workers are invited to take on responsibilities for projects and take decisions on their own without the need to check with their managers. Innovative ideas of working are welcome and workers are allowed to expand their talents and capabilities. To make sure that the workplace has a balanced atmosphere; many institutions even opt to hire a more or less equal gender and background ratio in all tiers of the organisation.
Employees appreciate communication. They like to receive updates on how the company is progressing. Businesses that have the open-door policy where workers are welcome to ask questions are always successful since they have a workforce that feels involved, and a part of the operations and future prospects of “their” company. While having regulations and work guidelines in the workplace are essential, some amount of flexibility is always advantageous. In addition, encouraging social interactions, camaraderie, and friendships is sure to help build stronger teams that work together for the progress of the enterprise. Businesses also ensure that their managers deal with the employees fairly, with respect, and without favouritism.
Assistance and Instructions
Successful companies pride themselves on giving their people the best of support they need to do their jobs. Whether it involves technical training and guidance on how to use equipment or any other kind of counselling. This strategy helps employees realize their true potential and creative talents thus, contributing to the best of their abilities.
Aside from salary increments, workers lay a strong focus on their future career advancement prospects. This is why; companies that have training programs for deserving and dedicated candidates always have a better employee retention rate. In turn, the enterprises also benefit. They can promote their own employees to higher posts and thus, save on the time and expense of recruiting new talent and conducting orientation programs to familiarize them with the culture of the company. Some top enterprises also allow employees to explore new ideas and develop them during work hours, giving them a free reign with their creativity.
- Recognition of Hard Work: In addition to higher salaries and promotions, workers need to be appreciated for the hard work they do for the company. This is why, many businesses have incentives and reward programs for employees that performed or contributed in a significant way to the enterprise. Every recognition spurs them to work better in anticipation of more kudos.
- Facilities for Healthcare: Medical insurance, regular physical checkups, fitness programs, camps for alternate forms of healing and psychological support are only some of the facilities companies provide. In addition to care for workers, some enterprises extend these facilities to the families of employees also.
- Facilities for Female Employees: Many businesses are in tune with the distinct needs of their female staff as well. Accordingly, they offer self-defense camps and other tools for promoting safety. Women are also allowed flexible working hours to deal with family and child rearing issues aside from maternity leave and work-from-home options.
- Guidance on Investment Opportunities: Workers need to be responsible about how they spend their salaries and the investment opportunities they can use. In-house counselling proves to be a valuable incentive for employee retention.
- Meals, Snacks and Other Discounts: Employees appreciate on-site cafeterias where they can eat and companies are now offering complimentary snacks. Depending on the kind of goods and services the business deals in, workers can avail of discounts on the products they choose to buy.
Companies now care about their employees’ fitness levels and recreation needs. To meet them, enterprises have gyms, recreation sections, and hobby centres within the office complex. Some even offer relaxation areas in case employees need power naps to rejuvenate and work better.
Given all these benefits and the resultant employee retention, it is no wonder that HR leaders are choosing to focus more and more on unconventional measures to sustain the workforce of any organisation.
About the Author:
Yogesh Sood is the CMD of VitalSmarts India, and Blanchard Research and Training India LLP. He is an influential business leader with more than 35 years of corporate experience in serving some of the most celebrated national and international brands in the food, pharmaceutical and other sectors such as Amul, Novartis and Aditya Birla group.
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