7 Lesser Known Web Analytics Tools for Your Business

Web analytics toolsAll businesses need to have a tracking & feedback mechanism to measure their progress and make iterations when and where required. Now when firms are investing in digital marketing, analytics is one of the first steps they focus on, to measure the ROI.

At the same time, Digital Marketing Stats 2015 by research firm Smartinsights mentions that “63% of companies did not agree with the statement ‘we have a good infrastructure in place to collect the data we need’”. The right analytics tracking set up can help you gather meaningful data.

When we think of analytics softwares, it is less likely that our minds would give Google Analytics a skip, given its unbeatable popularity. However, there are several others which are equally good or might even be better, depending upon your business requirements. Here are 7 lesser known but efficient analytics tools that you might want to try out to optimize your online venture.


Piwik is an open-source web analytics software which provides detailed reports on your website and your visitors, including the search engines they use, keywords they entered to land on your website, the language they speak, pages they like, the files they download etc.

Following are its key offerings:

– Real time data updates
– Customizable Dashboard
– Row Evolution
– Event Tracking
– Content Tracking


ChartBeat gives you a real time view of what your customers are doing on your site, what content they are engaged in, and exactly what they are clicking on, scrolling to, etc. This tool is especially beneficial for content-based businesses to whom it allows things like adjusting headlines in real-time to ensure that new stories get the maximum number of clicks.

Following are its key offerings:

– Real-time analytics
– Audience insights
– Page optimization
– Headline testing
– Performance benchmarking
– Report building

3. CrazyEgg

Crazy Egg takes a screenshot from specified URL, collects all clicks on that page and projects it as a heat map on top of the screenshot. With every measured mouse click, valuable data such as the referrer, country, device type, etc., are added to that single click. Essentially, its Heatmap tool helps you identify the most popular areas of a given page. Similarly, Crazy Egg has another key tool called Scrollmap, which gives a visual representation of the amount of time that visitors spend viewing certain sections of your page. By using this information, you can re-prioritize your important content to more popular page sections. It allows you to compare scroll maps side by side, such as a mobile and a desktop version.

4. Woopra


Woopra is another tool that offers real-time analytics tracking. It is a desktop application that feeds you live visitor stats, including where they live, what pages they are on now, where they’ve been on your site and their web browser. You also have the ability to chat live with individual site visitors. This can be a great feature for your eCommerce site to interact with customers.

Following are its key offerings:

– Real-time analytics and data
– Website and mobile app data
– Data from email, help desk and live chat
– Automatic real-time segment updating
– Create custom reports
– Funnel reports
– Live KPI dashboards
– 3rd party app integrations through AppConnect
– Real-time notifications
– Scheduled tasks

5. Mint

Mint is an extensible, self-hosted web site analytics program. It lets you keep a track of visits, referrers, popular pages and searches- all at a glance on its flexible dashboard.

The software provides Geo Stats, analytics on Traffic sources, Pageviews, Returning Visitors, Unique Visitors etc., on daily/weekly/monthly/yearly basis.



Usertesting is a unique way to gather information about site users. You are paying for a group of participants of your choosing to perform a set of tasks on your site. The user and his activity will be recorded on video. In about an hour, you will have your feedback. You get to hear the actual thoughts of users in your target demographic.

Some of its key tools are:

– Screen recorder
– Annotations, Clips and Highlight Reels
– Customer Experience Analytics


Mouseflow tracks clicks, mouse movement, scrolls, forms, and more. It shows a recording of the activity from each visitor on your site – just like CCTV. Like CrazyEgg, it offers a heat mapping tool helping you understand how visitors behave under specific experiments and variations. It generates heatmaps for each page variation and associates pertinent details (experiment ID/variation ID) to each recorded session.

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