Business

[Video] Guy Kawasaki – Art of the Start 2. 0

In his book, The Art of Start 2.0, Guy Kawasaki says to wit, business plans are no longer necessary; social media has replaced PR and advertising as the key method of promotion; crowdfunding is a viable alternative to investors; and the cloud makes basic infrastructure affordable for almost any new venture.

Guy Kawasaki, former Chief Evangelist at Canva and author of Art of the Start 2.0, gives a lecture at Singularity University during the Graduate Studies Program and answers questions from the students.

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