Most startups have a methodology for the process of product development, launch and management. These processes give detailed plans, checkpoints and milestones for sizing markets, estimating sales, developing product features etc. yet 9 out of 10 new products are failures. The product development model completely ignores the fundamental truth about startups and new products. The greatest risk in startups is not the technology risk of developing a product but in the risk of developing customers and markets
So what is Customer vs Product Development? Understand the relation between the two through this video.