The Minimalist Guide to Pitching

This is an influencer post by Guy Kawasaki, Chief Evangelist at Canva

This is a collection of six tips that you’ll seldom hear about the art of pitching. It’s intended to help you evangelize your company to potential investors, employees, customers, and partners in the shortest and most effective way.

Kawasaki1---11) Reduce your pitch to ten slides so that you can give it in twenty minutes with no text smaller than thirty points. This is the 10/20/30 Rule of PowerPoint. It forces you to succinctly explain your business in a format that is easily and quickly understood. There is no danger with having too short a pitch because an interested party will ask for more information. There is great danger with having too long a pitch because you’ll bore the audience.

2) Make the background of your slides black. A black background looks more serious and is easier to read. And when the black background overwhelms the tiny, delicate font you’ve used, you’re more likely to switch to a big, sans-serif font which will improve your pitch even more. Think about this: have you ever seen movie credits with black text on a white background? There’s a reason for this.

3) Approach pitching like online dating on Tinder. There are two schools of thought with online dating: eHarmony where people provide all kinds of psychographic information to find their soul mates, and Tinder where people decide in a split second if a person is interesting. Pitching is like Tinder, not eHarmony. This means that the first, quick impression you make is everything.

4) Take off like an F18. A 747 needs two miles to take off. An F18 needs 200 feet. Your pitch shouldn’t be like a 747 where you provide information to build momentum and eventually defeat gravity with a logical, chronological, and intellectual tale. You need to catapult into the sky in the first few minutes while busting through the sound barrier.

5) Try to derail your pitch with a demo. The goal of a pitch is attract enough interest to get to due diligence. Using all your slides and telling your entire story is not necessary. A picture may be worth a thousand words, but a a demo is worth a thousand slides. Ideally, as an F18 pilot, you explain what you do, what problem you solve or opportunity you provide, and you launch into a demo that sucks the eyeballs out of people—and never use the rest of your slides.

6) Let one person do the talking. I know that you heard that people invest in teams. This doesn’t mean that everyone has to talk in your pitch. It’s hard enough to get one person to pitch well—trying to enable an entire team to make even a portion of a pitch is too hard. This isn’t elementary school where every child needs a speaking role. If your CEO cannot give a pitch without calling on others, get a new CEO.

These six tips can double the effectiveness of your pitch, so do this right now: select all the text in your pitch, turn it white, enlarge it to thirty points, and change the background to black. You’ll be amazed at the outcome.

(Image Source)

Disclaimer: This is an Influencer post. The statements, opinions and data contained in these publications are solely those of the individual authors and contributors and not of iamwire and the editor(s). This article was initially published here

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