Technology is running deep within the society in a way that our needs have now become directly dependent and easily accessible with it. From ordering food, booking seats at a restaurant to planning air travel, people have developed a sense of consumerism. Taxi aggregation, it was a different era altogether when cabs were hard to find on the roads in extreme conditions, waiting for an auto to show up in scorching heat and chilly winters, solved the needs of a mass.
Today, when taxi aggregators are in abundance, in a market literally owned by brands like Ola and Uber, other companies are asked what makes your business so different, what need/s are you fulfilling? What problems are you solving? Nonetheless, the frequent cab travellers still require a more affordable & sustainable mode of transportation for everyday use.
To cater to such commuters, Derbii came into being.
What is Derbii?
Founded by Gaurav Sinsinwar, Prasenjit Singh and Akash Chaudhary in 2016, Derbii is a monthly subscription-based taxi service. To be clear, it’s not an on-demand cab service or a bus-shuttle service. On the same Gaurav quoted, “Every cab that run is dedicated to the commuters it ferries and runs door-to-door. There are no common pick-up & drop points and a customer does not need to find connecting transport. They’re picked up at their home and dropped right at their workplace. There is no need to book a cab or seat every day. And, Derbii has a flat pricing structure. No matter what the customer’s daily route, the pricing works on a flat by-the-kilometer model.”
Gaurav stated that they have been working in the corporate taxi space since late 2014 with parent company Winwincab. He further claims that the company broke even 2 months back and is running independently and profitably. “Working on the corporate model, we realised that with our experience and success with enterprise employee transportation services, we could look at building a product for the consumer instead of limiting ourselves to the enterprise market. That got us going,” he said.
Traction & Monetisation
“The first five kilometers are charged at Rs 50 from the consumer and then Rs 3.50 per kilometer. In return, we pay these drivers Rs 12 per kilometer plus taxes. Using unit economics if there are 4 passengers in a cab that makes it (3.5×4) Rs 14/Km. We’re earning Rs 2 per kilometer,” Gaurav said.
The company hasn’t started marketing yet. The app has 800 downloads on Google Play with 500 registered users completing 78 rides per day in Delhi NCR.
Funding & Market Opportunity
The company has raised an undisclosed amount of seed funding from Accenture MD Anurag Chauhan. Gaurav says that they are further looking to raise more funds to expand geographically and are actively in touch with investors.
According to Softbank, the organized taxi sector may be worth around $7 billion by 2020. This segment has gained a lot of attention due to huge funding, highly competitive pricing, security issues and tussle with the government for license and permits.