In the current market scenario, if consumer wants to find out which is good spa, saloon or clinic in a particular city or area there is no authentic information available. One has to do a search in popular search engine which gives thousands of results which ultimately adds more confusion. To address these problems, Skinsecrets.in came to being.
Ahmedabad-based Skinsecrets is an initiative to help consumers find the skincare spa, saloons, clinics and products using web technology. Also they can get the details like address, time of operations, contact details, special offers & ratings and reviews of real users or those who have visited this place. This ratings and reviews can help a potential consumer to decide whether he/she should visit that place or not.
The company helps service providers by providing a dedicated platform where all the qualified traffic or qualified leads come. The startup estimates that by 2025 India will have 700 million internet users searching for service providers, their details and ratings and reviews, Skinsecrets will play an important role in this internet economy.
It provides home beauty services for female to female and male to male as well. The firm has tied up with over 650 spa and salons in Ahmedabad hence customers can book their appointment online.
In current scenario if service providers wants to market their services they have to do on many different platforms which is not only costly but also very tedious task because each platform whether online or offline needs a level of expertee to make sure your ROI is better then what you are spending on them.
Due to cut throat competition in skincare segment, service providers needs to make sure that the marketing budget is spend wisely and gives good ROI which Skinsecrets.in plays vital role in it, as the startup claims.
Customer can pay cash or online for each order, average ticket size is Rs 1000-1200. The startup claims that its Android app has around 10,000 downloads so far and it received 30,000 visits on the website. It was founded by Tejash Mehta in late 2012. The company is planning to raise $300,000 in angel round for their growth purpose.
Commenting on the market size, Skinsecrets added the total size of the Indian retail beauty and cosmetics market is currently estimated at $950 million. The overall beauty and wellness market, which includes beauty services, is $2.68 billion. The cosmetics market in India is growing twice as fast as that of the United States and European market. However, The skin care market is at a primary stage in India.
The penetration level of this segment in India is around 20%. The improvement of medical technology also fuels the growth of the market in India. Major companies active in this segment include Hindustan Lever; Godrej Soaps, Colgate-Palmolive, Marico, Dabur and Procter & Gamble. The skin care market can be segregated into toners, cleansers, sunscreens, anti-wrinkle creams, dark circle removing creams, astringents, facial creams, moisturizers, fairness creams, day and night-creams.