Shouut enables discovery of places, events and offers around the users’ location. Similarly, for businesses, the start-up enables amplification of business deals to users around their business location.
Founded by Praveer Kochhar in February 2016, Shouut is presently associated with some of the big brands in the retail space like Shoppers Stop, Croma, Reliance Digital, DLF Promenade, Benetton etc.
Commenting on the development, Kochhar said, “We have the ecosystem ready with brands, retailers etc. and now, we are ready for the next level of growth. We are excited to have the support of the investor who has shown trust in our product, and most importantly in our business vision. We are now ready for Scale.”
Shouut publishes content across various categories like food & drink, nightlife, shopping, travel & stay and leisure & outdoor. The company claims to aggregate from over 150 expert bloggers, travel writers, publications and experience providers to generate content on the platform and has more than 25,000 recommendations across categories, which enable discovery in over 1,100 towns in India.
Further, the company has recently rolled out a new program called Shout Fund – a platform that provides bloggers, travellers, and people to discover their city or the country.