DealWire: BookMyShow Buys Fantain Sports, Innerchef Acquires EatOnGo and Flavour Labs

BookMyShow Buys Fan Relationship Management and Analytics Startup Fantain Sports

To strengthen its focus on the sports fans in the country, online movie and event ticketing portal Bookmyshow has acquired a fan relationship management and analytics startup, Fantain Sports. The deal amount is still undisclosed by both companies.

Post acquisition, BookMyShow will utilise the analytical intelligence data provided by Fantain to gain insights about sports fans. The company had also made an investment in Fantain. It had also acquired a majority stake in Bengaluru-based startup Eventifier for over $2 million in February 2015.

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Innerchef Acquires EatOnGo and Flavour Labs

Food tech startup, InnerChef has acqui-hired two food start-ups, Flavour Labs in Gurgaon and EatOnGo in Bengaluru. The acquisition of Flavour Labs (a food truck company) will help InnerChef enter the mobile kitchen segment, while EatOnGo (which specialises in breakfasts) will help the company expand its presence in Bengaluru.

Post acquisition, EatOnGo founder Udit Saran will head supply chain at InnerChef while Flavour Labs founder Nandita Shetty will head new launches.

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