Bootstrapped Startup Yojini Wants to Become One Stop Shop for All Hyperlocal Services

There are number of startups in the market who directly or indirectly help customers to solve their hyperlocal problems. One of the major problems faced by people these days is finding a plumber, driver, maid, gardener etc., when they shift to a new place. To solve these hyperlocal problems Yojini came to being.

Noida-based Yojini was founded in July 2015 by Gurudev Singh, a Mechanical Engineer from MIT Manipal, has 15 years of experience in Serial Entrepreneurship. Gurudev is the CEO of the company. The startup is an internet space for home and personal services. Its target is to bring all overlooked local services to this platform and help users to focus on their core activity.

Yojini's Team

Yojini’s Team

The company serves as help desk for individuals who are looking for local services in various domains particularly for home and personal use. It includes more than 100 service categories with over 10000 service providers which offers Automotive services, Cleaning Services, Home and Office Decor and even Rental services.

The startup is operational in New Delhi, Faridabad, Noida, Ghaziabad, Gurgaon with 1,900 verified vendors. The firm has provided its services to 200 users till date. It is aiming 0.5 million service providers and 100,000 users everyday by 2018. Yojini also plans to expand its operations to Mumbai and Bangalore in next 3 months once it cover 10,000 vendor partners in NCR.

The company is bootstrapped so far, but it is planning to raise around $3 million for their growth and expansion. The startup has also launched its Android app last week and doing marketing for app download started with movement to residential societies in each area and through free recharge scheme.

Yojini monetizes by charging an amount of Rs. 900/year and Rs. 18000/year from premium MLL ( multi location listing) vendors. The startup competes with service providers like – UrbanClap, LocalOye, Door Mint, Housejoy, Zimmber and as per Yojini, all these modules are not working on the ground level.

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Talking about their differentiation factors, Gurudev told iamwire, “We are going through different strategy to get the listing done which is more effective eg. Kiosk, Camps in Tier 1 Cities ground activation to get the verified  listing  and face to face meeting all vendors/service providers.”

Yojini's Services

Yojini’s few Services

The local services market in India is worth $125 billion to $150 billion. Yojini is targeting all working class people from tier-1 urban cities in Phase – 1 and tier-2 cities in Phase – 2. The startup aims to be covering 20 cities by 2018.

Commenting on the challenges faced by the venture, Gurudev added, “Challenge is payment collection commitment from the supplier partners, as its not so easy to explain them as they don’t trust our services much, as soon they start getting the jobs they will develop confidence in our partnership . We need to scale up as we need both money and man power to do it fast.”

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