Voonik, Indian personalisation-focused fashion marketplace is all set to launch its men’s fashion app. It has acqui-hired Getsty, a curator of personalized fashion for men to speed up the setting up of its new division.
Getsty.com, a Bangalore-based personal shopping site for men was co-founded by two IIT-Kanpur graduates, Saurabh Acharya & Ashish Khandelwal. The startup has created a personal shopping experience for men, by connecting them to stylists. Through a simple questionnaire, customers could create their profile on the company website, on the basis of which their personal stylist would send them a set of 8-10 clothes most appropriate for them. Customers could keep whatever they liked and return the rest of the clothes.
By acqui-hiring Getsty, Voonik plans to leverage its existing customer base, its supplier network and its recommendation engine to speed up its own men’s offering.
Voonik CEO and Co-Founder Sujayath Ali said, “Our customers have given us the confidence that there is a huge market for personalisation and affordable fashion. With 5 million plus installs, we already have highest engagement in shopping apps and have grown 2600% Y-O-Y in FY15-16. Our customers have consistently demanded a men’s range on Voonik, so that the men in their families could also have as much fun shopping as they do. With this huge demand already in place and the lack of good fashion apps for men, I feel there is a large untapped market for this product.”
Last year, Voonik had acqui-hired TrialKart, a mobile platform that provides a virtual dressing room experience to shoppers. The move helped Voonik in improving the image reading and learning capabilities that are core for personalisation. With the acqui-hiring of Getsty, Voonik has further augmented its offerings in the Indian market further cementing its position as the preferred way to shop, for both men and women.