TableHero, an Operating System for small local businesses, has raised $1 million in seed funding, led by growX Ventures. The OS includes a suite of products that simplify website and digital presence management; reservations, bookings and appointments; and payments, loyalty and customer management.
The company was founded by serial entrepreneur Deap Ubhi, who founded burrp! (sold to Network 18); and guided FreeCharge as COO (sold to SnapDeal).
The funding will be used to fuel product development of TableHero’s existing suite of tools, as well as to bolster its engineering and product design team.
Explaining the reason behind the investment, Sheetal Bahl, CEO, growX Ventures, said, “We’re investing in TableHero, above all, for the team. Deap is a star – he created Burrp, which we loved as consumers; ran Freecharge in a tough growth period, and; is one of the best product guys ever to have worked in India. And he’s put together an amazing set of people to create a technology stack which has the potential to disrupt the long-standing hegemony of the incumbents in the F&B tech space across geographies.”
With industry knowledge, backed by an engineering and product-driven ethos, TableHero is targeting the tech stack for restaurants and small local businesses to help them focus on the business. The company will initially be launching its services in the US with a focus on West Coast cities such as Portland, Seattle, the Bay Area and Los Angeles. It will be targeting restaurants as its early adopters.
In addition to growX, the round also saw participation from FreeCharge Founders, Kunal Shah and Sandeep Tandon, IVFA Partner and ex-CEO of Network 18, Haresh Chawla, Powai Lake Ventures and Globevestor.