Noida-based real time restaurant deal startup, Pocketin has raised $150,000 in its seed round of funding from Hong Kong based Swastika Company Ltd. The raised funding will be utilized to expand across Delhi, Noida, Ghaziabad and Gurgaon. It will also help in building the core team and strengthen the core product offering.
The startup provides a technology platform for diners to discover, compare, and choose where they want to head out next based on real time deals offered, events happening around the diner, or pertaining to specific activity. Its revolutionary Autopilot technology, helps push curated deals to respective diners in the absence of the merchant on the platform.
Pocketin was launched in September 2015 by Kshitij Mehra (DCE Alumnus), Anirudh Mondal (Thapar Alumnus, ex-Practo), Rahul Arora (DCE Alumnus), Siddharth Sharma (SIMC Alumnus, ex- Foxymoron) and Akshay Utreja. The venture was born out of weekly discussions on where to head next and the pain point of discovering better deals around them.
“Our aim right now is to create a more intuitive experience for the user. The data points we are capturing on the platform is much more than what similar apps in the food-tech domain are able to capture because of the detailed interaction our app has with the user. This will help us to suggest the user more relevant restaurants and deals when he is looking for them without him having to make all that effort” says Anirudh Mondal, COO Pocketin.
The startup claims that it has grown organically in the last four months and mostly the growth has been driven by word-of-mouth referrals. With a very limited spend on marketing, the company has been able to drive more than 8000 downloads and seated more than 6500 diners. The startup aims to partner with more than 1200 restaurants in Delhi NCR in the next six months and seat more than 1 lakh diners. It has plans to expand operations to Mumbai, Bangalore and Dubai in the next phase. With a current team size of 15, Pocketin looks to double its team in the coming months.
To know more about the startup, click here.