Housejoy Acquires Fitness Startup Orobind

Indian home services provider, Housejoy which recently closed a $23 million funding round led by Amazon, has extended its dominance in the industry by acquiring Orobind, an ‘at-home’ personal fitness tech startup at an undisclosed amount.

(L-R) Arjun Kumar,Saran Chatterjee, Satya Vyas, Shubhanshu Shrivastava, Sunil Goel

Housejoy and Orobind Founders – (L-R) Arjun Kumar, Saran Chatterjee (Housejoy’s CEO), Satya Vyas, Shubhanshu Shrivastava, Sunil Goel

This move helps Housejoy further strengthen its fitness offering and offer a differentiated experience to its customers. Orobind is serving more than 1000 customers in Bangalore alone with around 135 active personal trainers on the platform. It was founded by Satya Vyas and Shubhanshu Srivastava in December 2014.

As a part of the deal, Housejoy has acquired the trainers of Orobind, the customers base and the technology. The entire Orobind team will also be moving to Housejoy.

Talking about the acquisition, Saran Chatterjee, CEO at Housejoy said, “With this acquisition we are looking to create a differentiated lifestyle experience for our customers across beauty, fitness and wellness categories. We feel that by leveraging Orobind’s customers set, underlying technology and the domain expertise, Housejoy can expedite the process of becoming the leader in the Wellness category. Orobind has been ahead of almost everyone in this category in terms of numbers and tech reliability and most importantly has a team that understands the category the most.”

Housejoy launched in January 2015 to provide an aggregation of services ranging from maintenance and home repairs to plumbing, electrical services, home cleaning and computer repairs. It additionally offers specialized services in beauty and in-house bridal make-up and are expanding their service portfolio. The company will also take care of laundry and dry cleaning, with pickup and delivery right at user door step. Within a short time, the firm is operational in 13 cities across the nation and raised $4 million funding in series A from Matrix Partners in June 2015.

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Apart from this, just yesterday home services provider Zimmber (Rejuvenate Solutions Pvt. Ltd) has acquired its peer Findyahan India Pvt. Ltd, a hyperlocal marketplace for services. UrbanClap is also a significant player in this space. Quickr and Amazon too have been boosting their home services verticals. Now it will be exciting to see which player will capture the largest market share in hyperlocal services space.

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