Investments, News Gets Funding Led by Endiya Partners via TracxnSyndicate

Bangalore-based mobile development toolkit startup,, has raised funding led by Endiya Partners, a newly floated fund by Sateesh Andra (previously VentureEast and DFJ India), through TracxnSyndicate. The round saw participation from Tracxn Labs and angels including Mekin Maheshwari, Rajesh Sawhney besides others. Sateesh and Rajesh were also investors at Little Eye Labs, acquired by Facebook in 2014.

Hansel's Team

Hansel’s Team

Aimed towards helping the 8.7 million plus mobile developer community, is a complete toolkit that automatically reproduces issues, allows developers to fix crashes at runtime and dynamically communicate with users at issue level. Through its solutions, the startup helps mobile developers take control of their apps at runtime.

The company addresses two big gaps in the mobile developer market. First, is the lack of solutions that effectively work within the guidelines of the Operating Systems to provide developers control at runtime. The second gap is the lack of a solution that closes the diagnosis-resolution-communication loop.

Moreover, rather than intending to make stack traces or helpdesks work better, aims to transform mobile software management in the production environment. Speaking on the company’s vision, Parminder Singh, CTO, said, “The development timelines are getting compressed, the tolerance to bugs from consumers are getting thinner and the customer acquisition costs are skyrocketing. Any system that attempts to unify development, QA and post production management thereby improving agility will be godsend for companies. That is our long term aim as well”

Before creating, the founders – Varun Ramamurthy (CEO), Parminder Singh (CTO) and Mudit Mathur (VP) had worked on a product called Elfi that let users live stream media from their phones to their friends across the world. With the initial beta testers being developers and product managers, the constant feedback received by the founders was to license the technology so that they could understand what their users were seeing in real time. Thus the idea of was born. Today, the company has a tech team including engineers from Flipkart, inMobi and Amazon.

The company, although in closed beta until now, claims to be seen healthy signups. Developers can sign up from their homepage. It currently has a waitlist system through which the SDK is currently distributed in a closed group. The startup aims to announce a public launch soon.

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