To encourage sale of Indian handloom products, The Ministry of Textiles, Government of India has launched a dedicated website, India Handloom Brand. Using the site, both consumers and producers can directly buy and sell products and can find details of all registered Indian handloom producers as well as all e-stores and retail outlets where Indian handloom are being sold.
India Handloom will offer a variety of branded handloom products like saris, dress materials, bed sheets, scarves, shawls and garments. The firm will also help in verification of suppliers and quality testing of handloom products.
As per Nitin Bawankule, Google Director for eCommerce and Online, online market for clothes and textile will touch $35 billion by 2020. With this initiative, Government aims to promote the production of niche handloom products with high quality, contemporary as well as traditional designs, zero defect and zero effect on environment.