Smartphone gaming platform Gamezop has closed $350K in seed funding led by entertainment marketers Kwan, with participation from US-based Powerhouse Ventures, TracxnLabs, Germany-based AECAL, and a group of angels.
The Delhi-based company aggregates short and addictive games from around the world, which can be played on a single app and removes the friction of constantly installing and uninstalling individual games. Although Android only at this point, all of the hundreds of games featured on the Gamezop app are device- and OS-agnostic and can be shared as weblinks for play on any smartphone, tablet, PC, or Smart TV. The company is building a product for global markets and is extending features to HTML5 game developers to get them on par with their native counterparts.
Commenting on the development, 20-year old CEO, Yashash Agarwal, said, “Content-light platform plays have been most scalable in the digital consumption space. Popular forms of digital entertainment, such as music or videos, already have platforms that serve as one-stop destinations. However, in gaming one only hears of individual titles. We are building a platform to make gaming reach the inflection point that the others have already witnessed.”
The startup has secured angel funding as a part of the latest batch of tech accelerator GSF. “With gaming being an underserved category in this part of the world, these guys are after the right problem. Removing the download-deletion fatigue, providing offline access to online games, and bespoke game recommendations to cut clutter are huge value additions,” said Rajesh Sawhney, Founder of GSF who has also invested in the startup in his personal capacity.
The team plans to invest the funds in technology, distribution alliances, and talent.