BetterPlace Safety Solutions, a Bangalore-based digital verification solution provider, has raised funding from Unitus Seed Fund. The raised funding will be used to accelerate its technology development, increase operational capability and add geographic presence.
Founded in 2015 by Uday Singh, currently the Group CEO of SIS Group and Pravin Agarwala, former Global head of Cloud ERP Development at SAP, BetterPlace has created web service that addresses the ‘trust deficit’ in any form of alliance or interaction between individuals and entities. From verifying the credentials of a potential tenant, to hiring a maid, to fulfilling the workforce hiring requirements of organizations, the company aims to provide a trust platform and safety profiles for individuals and entities and provide safety solutions for related safety concerns through its web-based service and mobile applications.
Since inception, the firm has been working closely with expert advisors on data based security, legal, privacy and technology to lay a strong foundation for the firm, focusing on the need to address the challenges of safety and security at the scale required by businesses across India.
BetterPlace’s technology platform offers multi-point verification across digital and offline channels from a combination of sources including Aadhaar (digital ID) information, relevant digital footprint of an individual, traditional background checks as well as crowd sourcing from social media. The platform also allows for users to create base profiles which are then verified by the company.
The firm has also partnered with multiple firms including Housejoy, CommonFloor, RoadRunnr, and Swiggy.
“The firm’s strong technology platform and the underlying data analytics and application tools will bridge a much-needed gap in the safety quotient of the country,” said Unitus Seed Fund Co-founder and Managing Partner, Will Poole. “We see the potential for BetterPlace to enable more secure onboarding for workers and better prospects for all,” he added.