Coffee Retailer Blue Tokai Raises a Seed Round Led by Snow Leopard Ventures

Blue Tokai Coffee Roasters, a Delhi-based online coffee retailer has raised an undisclosed amount of seed funding led by Snow Leopard Ventures with participation from Bold Ventures. Blue Tokai is a three-year old startup that sources single-estate Arabica coffee beans from Indian coffee estates, roasts them on order, and sells them online direct to consumers and offline to cafes, restaurants and hotels across the country.

Blue Tokai's Co-founders Matt Chitharanjan, Namrata Asthana

Blue Tokai’s Co-founders Matt Chitharanjan, Namrata Asthana

By sourcing beans directly from growers and doing the coffee roasting in-house, Blue Tokai retains control over the quality of its coffee and the customer service experience. Coffee beans are roasted twice a week at their state-of-the-art roastery in Delhi and shipped to customers the next day, to ensure freshness of coffee.

The startup recently set up a roastery and café in Delhi and the company aims to use these funds to add more roasteries in other major cities across India, starting with Mumbai in mid-2016. It will also use the capital to launch new products and build a robust and sustainable technological interface, which would be able to provide better customer experience.

Founded by Matt Chitharanjan and Namrata Asthana, Blue Tokai is an Indian coffee retailer to introduce “profile roasting,” an advanced roasting technique that adjusts roasting temperature and duration according to the coffee bean’s profile in order to extract the best flavour from the bean.

Last month, Ratan Tata invested an undisclosed amount in tea e-tailer Teabox.com to expand its global footprint.

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