Bangalore-based BabyBerry, a mobile app that gives advice and information on kids aged 0-3 years, has secured $1 million in angel funding, led by businessman Nitin Bagamane with participation from Vinay Goyal, Founder of Instavans, and Navin Patil, an investor from Belgaum.
The app, owned and operated by Cerebrahm Innovations, will use the investment for product development and marketing initiatives.
BabyBerry was launched in November 2015 by Balasubramanian (CEO), Subhashini S (Director) and Dev Vig (CMO). It is a child health and wellness platform, designed to help new-age parents in providing the best possible environment for their child’s holistic growth and development.
The app focuses on the holistic development of the child by providing tools and resources that a parent would need, claims the company. It comes with features like digital vaccination chart and reminders, WHO growth chart, milestone information, health records management and access to the nearest doctors based on geo location. The milestone information covers all aspects of child development –- physical, cognitive, social, emotional and language.
Further, BabyBerry also provides curated and personalised content from experts like paediatricians, nutritionists and psychologists.
As part of its aggressive expansion plan, BabyBerry will soon start catering to expecting mothers and couples planning to go the family way.
Commenting on the development, Dev Vig said, “We do a constant analytics of orders received, and maintain inventory accordingly. For the same, we run a warehouse in the city. We will launch the eCommerce service across the country soon”.