As part of the acquisition deal, Sharma will join Yatra as head of its new segment – Metro X, which will curate experiences across Indian cities revolving around different themes. The new segment is slated for launch in Mumbai by the end of February.
Yatra is a one-stop-shop for all travel-related services including airline reservation, hotel bookings, holiday packages, rail and bus tickets. The portal claims to have 15 million unique visitors every month, while Travel-logs, founded in 2012 by entrepreneur Dhiresh Sharma, helps experience and explore a city’s heritage, culture, art and achitecture through its guided tours.
Of late, travel segment is abuzz with acquisitions. Last year, holiday information portal HolidayIQ.com acquired travel mobile development team from SourceN, while mobile travel search firm ixigo acquired all intellectual property of Desi Backpacking Travelers Pvt. Ltd, the company that runs IndianBackpacker.com, in August.
Recently, Tour and travel operator Thomas Cook India Ltd received approval of the Competition Commission of India (CCI) to acquire Zurich-based Kuoni Group’s travel businesses in India and Hong Kong.