vLokal : A Startup Helping Other O2O Startups in Logistics & Customer Support

Founded in October 2015, Bangalore-based vLokal is solving obstacles of process oriented logistics (like Laundry, eCommerce, Hospitality etc.) for partners like OYO, Zo Rooms, Housejoy, Timesaverz, Doormint, Thindipotha, Baba Fattoosh etc. with white labelled logistics, dedicated customer support & distribution centers to extend their reach.

vLokal's Co-founders - Suruchi Anand and Karunjay Anand

vLokal’s Advisor – Karunjay Anand (left) & CEO – Suruchi Anand (right)

The startup was founded by Thomas Abraham, Suruchi Anand and Ajin Abraham, it incorporates partner’s business processes to its technology solution & own the last mile delivery to first mile delivery for them. 

vLokal has raised undisclosed amount of funding from Angel investor Pavan kumar and offered minor stake in the company. It will use this fund to build a strong customer care and technology team along with expansion of distribution centers all over Bangalore. 

“We will be approaching VCs once we have good number and ideally March we will achieve the figure,” vLokal’s CEO Suruchi Anand told iamwire.

The startup has acquired clients from multiple segments like Laundry, Hospitality, on-demand food delivery etc. Its client base include OYO rooms, HouseJoy, Timesaverz, ZO Rooms, Doormint, JustBake, Thindipotha etc, to name a few. The company is seeing an increase of 50% on delivery volume monthly and doing more than 300 deliveries per day currently. It has processed more than 10,000 delivery in a month in just three months of operations.

The startup monetises by charging per delivery based upon distance and weight. Delivery costing typically varies based on partners. 

Going forward, vLokal is planning to expand to sectors like eCommerce, grocery delivery, hospitality etc. The company competes with the likes of Opinio, RoadRunnr, ShadowFax, Bike Ninja etc.

Commenting on its differenting factor, Suruchi said, “our business model is unique as we have clubbed two important verticals – customer support and operations. As we receive consignments from our partners, we handle all queries like pending deliveries, customer’s availability, rescheduling etc. using our customer support.”

Indian logistics market is expected to grow at a CAGR of 12.17% by 2020 (i.e. $301 billion) driven by the growth in the manufacturing, retail, FMCG and eCommerce sectors.

Talking about the challenges faced by the venture, Suruchi added, “The biggest challenge in logistic company is to meet SLA for partners. Hence our unique proposition helps our partners to have more than 98% success rate where our competitors does 150 times transit to deliver 100 consignments.”

Check out the below video to know more about the venture:

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