Luke Iseman is the ‘Hardware Guy’ at Y Combinator and is also the founder of Growerbot (smart gardens through web-connected soil sensors and automation). He is passionate about open source hardware, has worked with companies like Capital One, Google etc and also has been the founder of Growerbot, Dirtnail and WeTique.
In this video, Luke explains how hardware startups can make their way in an environment full of software companies. Why should one start a hardware startup? Is he creating something that could benefit people? Some questions need to be answered before the start. In this technologically advanced warfare of the business world, one needs to create something exceptional. Triggering a software through buttons is not hardware, though it can be one of its functions. He briefly explains the concept of seven most basic elements: Make, Show, Iterate, Sell, Grow, Tell and Fail with the help of some real time examples.
This video was shared by HACKADAY on its Youtube channel.