Brett Hackleman is the CTO and Co-Founder of Bad Elf. Previously, he Co-Founded a software company, Band XI International that delivered solutions to the US Army, deployed a cellular-based GPS tracking system for motorcycles/trailers, and developed industrial control systems for a major construction equipment manufacturer. Brett started his career at Object Technology International and also worked with IBM. He did his graduation in Computer Engineering from North Carolina State University.
Brett launched a hardware startup in 2010 to build accessories for the iPad and iPhone. In this video, he presents a view of what it takes to bring a new hardware product to market. He highlights what a typical day in a hardware startup looks like, shares some lessons which he learned along the way as well as describes challenges, fears, hopes, and rewards of entering the hardware world.
Check out this video to know about some obvious and not-so-obvious pros and cons to building a software vs. hardware business.