John Whalen is a major in ‘Cognitive Psychology & Cognitive Science’, he combines psychology with user experience (UX) to get the desired result. What does one wants in his/her product? Afterall, who can understand the consumer better than a psychologist.
Knowing what your investors want and combining them with consumer demands is a tough nut to crack, John explains how easy it can be to make them mutually agree on many points, facts and figures.
The product should be in direct relation with the consumer needs, should not have limited UX capabilities, the pace of introducing UX should be slower, are a few topics he raises and explains how do they work/help to make a product/service a success.
Keeping the basics of RIPT (Research-Ideate-Prototype-Test) in mind, John moves his way through the lecture. The video was shared by Modev on his Youtube Channel.