Gathering funding for a hardware startup has always been a task for entrepreneurs. To help them build a better product and experiment with technology, people started working together to make the venture successful, that’s when crowdfunding came into limelight. Crowdfunding is a process of raising capital through several individuals. This process depends on a large pool of individuals- who want to invest in some exciting project or help other individuals or group to cope up with the market/society.
Indiegogo, the biggest crowdfunding platforms established in 2008, claims that they have raised campaigns from almost every country in the world, with millions of dollars being distributed every week due to contributions made by the their community.
In this video, Anastasia Emmnauel (UK Marketing & Community Manager at Indiegogo) shares insights on planning crowdfunding campaigns for hardware startups. She explains market validation, data capturing, customer interaction, creating evangelists and finally raising some money.
The video was shared by Hardware Startup IO on its youtube channel.