Netflix, Silicon Valley based video streaming company, is soon going to launch its services in India. According to the sources, the company is going to announce the beginning of its services in the country next week at Consumer Electronic Show, Las Vegas (CES 2016).
Netflix was founded in 1997 by Marc Randolph and Reed Hastings in the Scotts Valley as a video-on-demand website. The website currently operates in North and South America, Australia, New Zealand, Japan, and parts of Europe.
The company could partner up with a telecom firm in India, taking advantage of the 4G services, which makes watching high quality videos possible almost anywhere. However, amidst the debate of net neutrality going on, it won’t be an easy feat to achieve.
At present users in India do utilise VPN services to use Netflix, Spotify like services which aren’t yet available in country, such as Hola, TunnelBear etc.
Netflix offers three basic plans in the US: Basic, Standard and Premium. Where basic is $7.99/month (~Rs 530), standard is $9.99/month (~Rs 662) and premium as $11.99/month (~Rs 794), though in India they are planning to launch at Rs 199/ month for the basic plan.
Netflix is spending $1 billion for its expansion plans in Asia. South Korea, Singapore, Hong Kong, Taiwan, India and three more countries will see the launch of Netflix this year.
Swedish Telecom Network, Ericsson projects that video will make up 50 percent of all mobile data traffic by 2019, versus approximately 40 percent in 2013. According to the company, 70 percent of the traffic in ‘Mobile-Video’ section is shadowed by Youtube while Netflix remains with just 20 percent.
Internet video traffic was 46 percent of the total traffic in 2014. 2014 saw an increase of 8 percent difference than the previous year, where video traffic is expected to reach 74 percent in 2021 in the nation.
Bigflix, Play Movies on Android, Youtube movie rentals, Eros Now are current big players in the Indian market offering the same services.
There are already more than 62 million users of Netflix in 50 countries and Asia expansion might give them a much needed boost to compete with current services and increase its user database.