Mumbai-headquartered Zoctr, a patient centric health aggregator platform has raised brand capital from the Times Group (Bennett Coleman & Co Ltd.) under its Brand Capital Incubator Funding Model that provides funding for long-term brand building and advertising needs of growth oriented companies against equity participation.
Zoctr aggregates Home Health, Telehealth & Remote Patient Monitoring Services targeted at Post Acute, Chronic & Terminal Patients including Cancer, Stroke, Cardiac, Kidney and Post Surgery Patients.
The company has plans of creating a 18-city home health operation touching 45% of India’s population in the next few years riding on the back of medical domain expertise, robust operations and an integrated technology platform and mobile app.
This is the third round of funding raised by the company in the last nine months. The company plans to use these funds mainly for print, medianet and radio ads for creating category awareness for Home Health as well as brand awareness for the Zoctr brand.
Nidhi Saxena, Founder & CEO, Zoctr says, “Zoctr’s aspiration is to touch 500,000+ Indians and be amongst the Top 5 most recognised Healthcare Brands in India in the next 5 years.
With a team of 100, the company is operating in Mumbai, Delhi, Kolkata, Pune and Ahmedabad, and is now gearing up for scaling to a level where it will initiate pan-India operations. Zoctr is expecting to raise Series A funding to the tune of $10 million in the next six months.