Branch Metrics, the deep linking solution for app developers and marketers, has raised $35 million in Series B funding led by Founders Fund. The existing investors including New Enterprise Associates (NEA), Pejman Mar Ventures, Cowboy Ventures, Zach Coelius, Ben Narasin, and new investor Madrona Venture Group also participated in the round. Since its founding, the company has raised $53 million in venture funding.
The raised funding will be used by the company to drive mobile acquisition, content discovery, and customer retention.
During the last year, Branch has built deep linking technology that companies and mobile app developers including Pinterest, Redfin, HotelTonight, Buzzfeed, and Jet use to make app content easily shared and discovered. When clicked, deep links take consumers directly to the correct content for an installed app, and, if the app is not installed, will take them to the right place even after a detour through an app store.
Features like Deepview Content Previews, Content Analytics, and Smart App Banners, when combined with its attribution and analytics, allow Branch to open up traditional marketing channels to apps. This content-focused marketing and organic app discovery powered by Branch deep links lets marketers incorporate their apps into their traditional web campaigns.
The firm is powering deep linking for more than 1 billion users and handling more than 25 billion API calls per month. Its services is now used in over 5,000 apps.
Its been 3 months Branch has started operations in India, it currently has 1000 apps integrated in India alone. In the coming months, the firm is looking to increase its team size in India to support Indian apps. Some of Indian apps that use Branch are Snapdeal, Go Ibibo, Cleartrip and Dailyhunt.
Branch’s free deep linking, attribution, and analytics SDK is used by thousands of apps to power their mobile growth efforts. Its partners include Pinterest, Jet, Buzzfeed, Redfin, HotelTonight, Luxe, PicsArt, Mint, Ticketmaster, Cole Haan, Houzz, Robinhood, and Fox Sports.