B2C Marketing Automation Service Providers ‘BlueShift’ Raises $8M

BlueShift, B2C marketing automation vendor, has raised $8 million in Series A led by Storm Ventures. The company had previously raised a funding of $2.58 million from New Enterprise Associates and Nexus Venture Partners. Where Nexus Venture Partners also participated in the this round.

Blueshift targets personalisation based on visitor interests, purchase patterns and browsing behaviour. (Image Source)

Blueshift targets personalisation based on visitor interests, purchase patterns and browsing behaviour. (Image Source)

The investment will be used to accelerate sales and marketing efforts. Most of the market automation services focus on the B2B segment, the demand for similar B2C automation services is increasing. Also, most vendors in the segment aim on rules based segmentation which opposes machine learning based personalization. To solve the problem Blueshift came to existence in 2013.

Blueshift targets personalisation based on visitor interests, purchase patterns and browsing behaviour. The company claims that it can increase user engagement rates by 3-10X by combining big data with machine learning. Blueshift customers can scale to multiple messaging channels, including email, mobile push notifications, SMS & display, including Facebook, retargeting custom audiences.

The company was founded by serial entrepreneurs Manyam Mallela, Vijay Chittoor and Mehul Shah, with backgrounds at successful companies such as Walmart Labs and Groupon Goods. The company provides automation services to mostly eCommerce websites.

As number of segments in a website increase, it becomes a challenge to manage and engage traffic on the platform. eCommerce websites or consumer centric websites usually have more sections than B2B websites and it becomes a task to make it work.

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