New hardware startups are one of the hottest trends in the startup ecosystem. Instead of building apps and Web services, companies are building real physical hardware devices that people can buy and use.
There are several hardware startups that have emerged in the last five years. Some of these have already raised funding rounds for their growth and expansion.
Check out these 6 here:
1. Startup Name: Ather Energy
Description: Ather Energy is a startup which is designing a smart electric two-wheeler. The company claims, “The electric scooter will be the first of its kind which will be smart, connected and futuristic.”
Product: Its product Ather-S340 is a connected vehicle powered by lithium-ion battery pack, featuring a digital touchscreen dashboard. It has a light-weight aluminum chassis and offers a top speed of 75 km per hr.
Founders: The startup was founded in 2013 by Tarun Mehta and Swapnil Jain. It consists of around 40 employees in the team.
The two wheeler launch has been planned by early 2016 in Bangalore, Chennai and Delhi. “Post 2016, Ather will consider getting into more vehicles and charging infrastructure. We are looking forward to becoming the biggest brand in electric vehicles by 2020,” says the team.
2. Startup Name: Mango Man Consumer Electronics
Description: Mango Man is the home entertainment hardware maker. The startup consists of a team of engineers that are obsessed with building electronic products.
Product: Mango Man is the maker of Teewe – a HDMI media streaming dongle that converts a normal TV to a smart TV, often considered India’s answer to Google Chromecast.
Founders: It was founded in 2013 by Sai Srinivas Kiran G and Shubh Malhotra.
Present status and future plans: In March 2015, The company raised $1.75 million in seed funding round from Sequoia Capital and India Quotient Fund.
The startup is now shipping its second generation HDMI dongle, Teewe at Rs. 2399. It also plans to add the new features like torrent streaming and a ‘couch mode’ for Web video through its app, and release an SDK for game developers to publish Android games for the Teewe 2.
3. Startup Name: Ezetap
Description: Ezetap makes mobile point of sale (POS) devices and uses a pay-as-you-go monthly transaction-based pricing model.
Product: Ezetap’s card reader turns smartphones into mobile point of sale solutions, and works on basic 2G networks.
Founders: The startup was launched in 2013 by Abhijit Bose and Bhaktha Keshavachar
Present status and future plans: The company has raised $23.53 million from existing investors Social+Capital, a California-based venture capital fund, Helion Advisors, and Berggruen Holdings. It added four major mobile wallets players to its payments solution in October 2015, and partnered with some of Indian banks and companies, like SBI, HDFC, Citibank, American Express, Amazon, Bajaj Allianz, and Airtel.
Going forward, Ezetap plans to increase the number of POS devices it deploys across the country from 70,000 to 200,000 in the coming months.
4. Startup Name: Inoho
Description: Inoho is a home control system which has three components – Home Controller (brain of the inoho system), Switchboard Module (sits behind each switchboard panel and makes electrical devices smart) & Inoho App (allows users to control all their devices).
It retails its home controller and switchboard module on Amazon India, and has partnered with Housejoy for installation.
Product: Inoho is a product in the smart-homes space that allows users to control light, fans, geysers, ACs etc. from the smartphone, and this can be done even over the internet, giving the user the access to his home from anywhere in the world. The user can schedule, time or just set moods for his place.
Founders: The startup was founded in January 2014 by Deep Singh (IIT Guwahati), and Deepankar Garg (IIT Guwahati, IIM Ahmedabad).
Present status and future plans: As of now the startup has about 1,000 customers across India, who have purchased the product online and offline, through their network. The company will be expanding its portfolio, both in terms of products and services. It will also expanding its target segment, from residential middle class to the budget hotels in hospitality.
5. Startup Name: AbsentiaVR
Description: AbsentiaVR is a startup that has developed a virtual reality headset called Tesseract, with a vision to give an incremental user experience in the newest available format ie, 3-D virtual reality.
Product: Users can use Tesseract to get inside their favourite games and completely immerse themselves in an alternate computer-generated environment. The headset uses technology which is compatible with video games developed using any technology and is also compatible with HDMI dongles like the Chromecast.
Similarly, it can also be used by architects and product designers for 3D views of real estate developments and designs. Educational institutions too can make a good use of this device for virtual classroom interaction and long distance learning.
Founders: The startup was founded in June 2015, by Shubham Mishra, Vrushali Prasade and Harikrishna Valiyath.
Present status and future plans: The company claims to have received 1500+ pre-orders and is looking forward to have a B2B model, expanding its reach and spreading the VR experience through gaming zones and gaming cafes.
It has also tied up with several architectural firms, along with a number of US distributors to push the product in the US market. Revenue will be generated through product sales, intellectual property monetization and software licensing.
In November, the company bagged around $200K from Astarc Ventures and others.
6. Startup Name: Cooey
Description: Cooey is an end to end health monitoring IOT platform that intends to collect (device), store, analyze and provide insights of vital signs for patients. It connects users with the health services and provides personalized services according to their health state.
For end users it is a health management application with personalised services. It is single window for chronic health management.
Product: Cooey collects vitals like Blood Pressure Log, Weight Loss Diary, Blood Sugar Diary (from Cooey devices or manual entry), provide insights of the vital signs. It also captures H1bAC, Insulin, Lipid profile,Rental profile etc. Also provides personalized health tips. Additional functionality include medicine reminders, habits tracking, health timeline, digital health record. Most of the features works offline.
Founders: The company founded in 2015 by Manu Madhusudanan and Prabhakaran T P.
Present status and future plans: The startup has announced three devices so far – wireless body fat analyser and blood pressure monitor were launched on Flipkart in November, its Smart Glucometer is coming soon.