This is an Influencer post by Luca Longo
Today I tell you my predictions about the User Experience in 2016. I am not going to bore you, the web is today full of articles about trends and predictions for 2016.
I am not going to help you to figure out where 2015 went. Neither to talk about trivial topics. You already know that a slow application is already broken, Responsive is necessary, or that Flash is dead. Those things are not predictions, are obvious.
Without further ado, here are 10 predictions for 2016.
Simplify is the key to design processes, is coming from the idea of Aaron Shapiro. He believes that User Experience has to anticipate the user and be one step ahead of the user’s decisions.
I’m pretty agree with this idea, many years ago the technology was built to help humans in difficult stuff.
But since the personal computer is born the concept is started to change from “I need a machine to do difficult stuff” to “The machines can help me in my ordinary stuff”.
Today the technology is around all of us. Notebooks, Smartphones, IoT (Internet of Things) and Wearable devices changed again that concept to: “I really want to clear my life, reduce mental efforts, so I have to make as few decisions as possible about anything except how to best serve what it really matter”.
Artificial intelligence will visibly penetrate the web and the next challenge is to make it human, we want the AI to feel so much like you’re talking to a human that you won’t even notice the difference.
Designing contextual information has made great progress over the past few years. Now, AI will help you to take action.
From understanding user needs and iterating designs based on user feedback, the best UX come from understanding users. User-Centered designed product may choose to focus on a very small subset of a larger audience to satisfy their particular needs.
Designing processes is moving forward to innovation and user feedback mechanisms used might change, but the core user-centred design process will be a key for the future.
A digital product, even if easy to use and with a nice interface, needs to be very persuasive as well.
This design area is born from SEO techniques first and evolved today with the conversion rate techniques. Designers need to know how to use psychology techniques to be persuasive and carry out desired actions.
We can consider Booking.com as “father” of a product that use all of persuasive design techniques and encourage people to book.
245 million wearable devices will be sold in 2019.
What began with the wearable fitness devices (sleep monitor, pedometers and heart beat tracker) is now moving into bigger territory (Apple Watch).
With smartwatches you can manage emails, meteo, calendar and reminders. You can receive a call, ask info to a personal assistant with your voice.
Now just think that kind of technology is still in early stage.
From User Experience point of view, there is a consideration to do.
Using a personal computer the user expect to spend long periods of time. Medium periods for Tablet and Smartphones.
For wearable devices we should design apps that will be able to deliver just right content, at just the right speed, for the user to digest in a quick glance, even out of the corner of the eye.
Elements like typography, colour contrast and context are very important.
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